Item: Optimizely Web Experimentation
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I have used Optimizely in order to conduct simple AB tests and more complex MVT test to improve an ecommerce website. We had issue tracking the results of our tests in a centralised platform.

Pros and Cons

Analysing results
Using filters

Speed could be important: the site lags
Revenue KPI never reach significance

Return on Investment

Better to calculate ROI

Scalability

Great for scaling, it can handle a lot of tests, but then it doesn't options to get an overview of all tests and results

Optimizely Platform Scope

It's great to understand the impact of a test across many different variables

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Likelihood to Recommend

It's good for
- using simple and complex tests (AB tests, MVT and else)
- having a centralised platform to analyse tests results
- understanding when to stop a test

Good platform

Overall Satisfaction with Optimizely Web Experimentation