1. Home
  2. Marketing Automation Software
  3. Oracle Marketing Reviews
  4. User Review of Oracle Marketing
Comprehensive, yet Affordable, Digital Marketing Tool
October 25, 2017

Comprehensive, yet Affordable, Digital Marketing Tool

Amy Beyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Eloqua is utilized only by our Marketing Department. We needed more personalization as well as solutions and tools for lead management and easy campaign creation. We have used almost all of their tools, the most important being, targeting and marketing ROI analysis.
  • We really like the lead management and targeting tools. They work well with our concepts.
  • It gives our company a clear picture of who we have been targeting in our marketing strategies so that we can plan future campaigns.
  • An affordable option for our company and it provided a variety of tools to execute our marketing strategies effectively such as reaching out to specific individuals with specific needs /wants.
  • We use an app in Eloqua that syncs our contact info from Oracle Sales Cloud CRM. Whenever one or the other has an upgrade this app seems to "break" and causes downtime with data.
Eloqua has performed extremely well for our company over the year by providing innovative, affordable solutions to our marketing challenges.
  • Oracle Eloqua performs beyond our expectations. We have a smoother, more customized approach to campaigning.
We also chose Eloqua because we were having trouble reading the digital body language of the customers we were emailing. We also had a hard time creating drip campaigns and hitting our target audiences in the most effective way. We use the Profiler and Engage features the most. Profiler allows us to see how the customer interacts with our content we're sending. Engage allows us to engage with our customers back and forth. It's been great thus far. We now have a database for our contacts and can include/exclude contacts as we need to for different campaigns.

Oracle Marketing Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
8.5
Calendaring
8
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.3
API
10
Role-based workflow & approvals
10
Customizability
8