Effective but hard to customize.
April 11, 2018
Effective but hard to customize.
Score 5 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Eloqua is only being used by my department. The primary use is gathering email analytics for our audience that we previously didn't have. We are using it primarily to re-engage with contacts who have been off our radar for a set time period.
- Oracle's analytics are so robust; they make delivering leads of engaged audience members so easy and streamlined.
- The campaign canvas functions like a giant white board. It makes planning out campaigns so easy and fast.
- The amount of back end tools Eloqua provides is very impressive. Lead Scoring, contact washing machines, etc.
- Eloqua's design tools are VERY limited. As a company who has a very strong brand that we need to stick to, we simply cannot use the Eloqua tool for any of our assets. That makes designing assets time consuming
- Coding assets into Eloqua is far more challenging that it should be. Eloqua seems to be set up to encourage users to use their own design tools, rather than building their own HTML. As a result, code is almost always broken when added to Eloqua. The tweaks and workarounds our designers and developers need to research and build take far too much time.
- Eloqu has broken every link we've tried embedding in an asset. We have to spend far too much time troubleshooting and re-working our links each time we try and launch an asset.
- Overall, Eloqua has had a positive impact on our investment and overall company revenue. However, the slowness of working in the tool, learning to use it well, and implement it effectively proved to be too slow for our organization.