Overall Satisfaction with Pardot
Our organization provides fire safety training tools for a wide range of industries - from fire departments and academies to schools, manufacturing sites and health care industries. We use Pardot to manage our contacts, send emails manually and for marketing automation. I specifically use Pardot to gather reporting data. The marketing department is the main user of Pardot, although our sales department does have limited access.
- Marketing Automation - we have had a great experience with our drip campaigns
- Collecting contact data - I like the wealth of data that Pardot collects for us
- Ease of use with our CMS
- Reporting customization
- Reporting segmentation
- Customer Support
- Pardot has enabled us to improve our lead qualification process
- Lead response time has improved