Overall Satisfaction with Pardot
Pardot was initially implemented for external marketing purposes - to send company updates to our customers. More recently we have extended the use to include more targeted updates on existing projects as well as all company-wide internal updates. I would estimate that we send out at least 2-3 targeted emails per week and a similar number of internal company announcements.
- Ease of creating emails based on templates
- seamless integration with salesforce
- little ongoing maintenance required from an administration perspective.
- The interface looks a little dated
- File storage capacity is low and needs constant management
- We did not and do not measure ROI for Pardot. It's essential for doing business.
We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
10,000 to 25,000