1. Home
  2. Direct Mail Automation Software
  3. PFL Direct Mail Platform Reviews
  4. User Review of PFL Direct Mail Platform
PFL Direct Mail Platform and Marketing Cloud integrations
March 09, 2023

PFL Direct Mail Platform and Marketing Cloud integrations

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PFL Direct Mail Platform

We use PFL Direct Mail Platform within Marketing Cloud to send out marketing material to consumers when they request it. This can include commercial and operational sends. Several times a year we update our materials and work with PFL Direct Mail Platform to verify our new Marketing Cloud builds. Our marketing materials can change and be updated within a small span of time during our busiest time of the year, and it's very straightforward when we need to go update everything in our MC journeys to accommodate this. We don't need to rebuild everything from scratch each time.
  • Works with us on back and forth testing of products
  • Integrates well with MC
  • Is user-friendly when setting up new products
  • Easy for beginners to learn
  • More previews of products in MC
  • Faster way to see failures on their side
  • A way to note failed send reasons within MC data extensions
It was relatively easy to achieve hands-off automation and allowed electronic requests to come through at the busiest times of the year for us. Within Salesforce Service Cloud we built a flow that allows agents to select specific marketing materials to send to consumers. This feeds over to a Marketing Cloud journey where marketing materials are automatically chosen and fed to PFL Direct Mail Platform for mailing.

Do you think PFL Direct Mail Platform delivers good value for the price?

Yes

Are you happy with PFL Direct Mail Platform's feature set?

Yes

Did PFL Direct Mail Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PFL Direct Mail Platform go as expected?

I wasn't involved with the implementation phase

Would you buy PFL Direct Mail Platform again?

Yes

PFL Direct Mail Platform has helped us to send out materials via Marketing Cloud and always works with us to communicate how things are working and when things are not working. It integrates easily and the pieces can be adjusted and re-used very easily. It's easy to switch out materials within our MC journeys without having to rebuild, which is helpful at our busiest time of year when we might have to change and update materials several times.