Simple and Sophisticated
September 27, 2018
Simple and Sophisticated
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Research Suite
- Site Intercept
Overall Satisfaction with Qualtrics
All of our external surveys, and most of our internal surveys, are managed by my department. We use Qualtrics to help understand the needs of our customers and consumers and their attitudes and opinions regarding our performance.
- Their platform is very straightforward and is easy to use in comparison to other platforms I have used on the market.
- They have advanced question types, like heat maps, that allow for feedback on packaging, messaging, and wireframes.
- Their site intercept product is a one and done implementation that helps save costs when a new survey needs to go up.
- Unclear error messages - it's hard to find, when you have made a mistake in coding, what an error message means.
- They were built for DIY researchers, if you are looking for help with the heavy lifting, you will need to find a vendor partner.
- We have not used it enough here to make make a statement. I have used it at previous companies that helped direct new product development and new packaging development. The data driven decisions made helped drive new product revenue at least 100x the value spent on the platform and the respondent cost.
Qualtrics fits nicely in the budget and is very user-friendly. Their online community answers most of the questions you would have and their live tech support fills in the rest nicely. The platform is sophisticated but intuitive.