Qubit Review
January 11, 2017
Qubit Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Qubit is being used by our Ecommerce team to supplement our website's capabilities and provide richer, cleaner user journeys in order to drive CRO. This is predominantly related to product merchandising but we have also used Qubit for more substantial experiences for customers during the Christmas period. The main problem it addresses is that we have a simple and restricting CMS. Qubit helps us serve experiences to customers in bespoke ways that we are not able to do with our CMS.
- Easy to use basic mode. Drag and drop functionality with a simple interface makes Qubit user friendly for even basic digital users.
- Powerful segmentation. Allows you to serve experiences with a single customer view.
- Simple integration. Didn't take long to integrate with our website.
- More options and flexibility in Basic Mode. Very restricted in some areas.
- Reporting. In app reporting is very simple and often not relevant to the experience set up.
- Insights are vague and largely unhelpful. Unless they become more intelligent they don't seem to add anything at the moment.
Primarily the strength of Qubit's data layer and therefore the ability to personalise and create seamless user journeys for our different customer segments.