Item: rasa.io
Rating: 8
Author: Andy Webber

Use Cases and Deployment Scope

My organization uses rasa.io Newsbriefs as our main form of outbound marketing, so it is used and relied upon heavily by our marketing director (the only person in marketing at my start-up), our sales team, and our Chief Revenue Officer. As an education company, we use rasa.io to keep our partners and marketing qualified leads up-to-date on new industry information as a way of providing more value to them. The sales team also uses the briefs to keep an eye out for new programs or announcements from our prospects.

Pros and Cons

Automated outbound marketing
Curating relevant industry articles and stories
Driving more traffic to our blog posts that are pushed through the briefs

Not easy to communicate directly with prospects from email

Return on Investment

Expanded outreach efforts
Increased traffic to website
Added value when working with partners

Key Insights

Do you think rasa.io delivers good value for the price?

Yes

Are you happy with rasa.io's feature set?

Yes

Did rasa.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of rasa.io go as expected?

I wasn't involved with the implementation phase

Would you buy rasa.io again?

Yes

Likelihood to Recommend

I think the ideal scenario for using rasa.io would be in an organization that has limited internal marketing capabilities and an org that is looking to automate a lot of its outbound marketing efforts. I would also recommend rasa.io to organizations that are producing their own written content (articles, blogs, press releases, etc) as it is really the only way to drive traffic from the news brief directly to your website.

Outbound Marketing with rasa.io

Overall Satisfaction with rasa.io Newsbriefs