Overall Satisfaction with RightNow
We use it as our CRM, our service department keeps logs of their actions in here. We as a marketing department heavily rely on RightNow because it is our main consumer data source. That data eventually is fed into Eloqua, where we further use it to deploy email marketing campaigns and processes.
- Overview of data
- Connections with other platforms
- Functionality with regards to email
- User interface
It is very well suited if you have people inhouse that can work with an program for RightNow. To use it "straight out of the box" would be hard since it does require some level of experience and IT skills. For marketers it's not the easiest tool, but it does manage their data particularly well.