Item: Salesforce Marketing Cloud
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

The main foundation is CRM, and the functions that surround it, be it the creating of landing pages, setting up email campaigns, and managing leads, are some of the benefits you get from using Salesforce Marketing Cloud. I have worked for companies that have used all of these features and some who only used the email marketing part.

Pros and Cons

CRM
Email marketing

Integration with other software

Return on Investment

Better engagement rates in email marketing
Leads generated from landing pages

Scalability

It puts all your different varieties of marketing campaigns in one place with an emphasis on email marketing/CRM

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

WordPress, Google Ads, unbounce

Likelihood to Recommend

It depends on your marketing infrastructure - if your company uses this 100% so do you too for as long as you work there. It's less appropriate to be using something else when the marketing team is all in on Salesforce Marketing Cloud, but I wouldn't necessarily say this product is above others.

Using Salesforce Marketing Cloud in HR tech

Overall Satisfaction with Salesforce Marketing Cloud