Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud predominately for sending mass communications to our databases including event information, newsletters etc. Uploading campaigns

Pros and Cons

Mass communication
Uploading campaigns
Tracking email delivery and open rates

Table feature in the emails - adjusting the sizes is difficult

Return on Investment

Reporting is so simple - easy to see open rates and compare year-on-year

Alternatives Considered

Mailchimp

I prefer Salesforce Marketing Cloud over Mailchimp.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

You have more flexibility in email creation than in competitor sites (Mailchimp) being able to add tables, copy paste text boxes to ensure formatting is the same etc.
Pinch points are not being able to easily amend table row/columns sizes.

Love Salesforce Marketing Cloud

Overall Satisfaction with Salesforce Marketing Cloud