Great Solution for Marketers in the Salesforce Ecosystem
February 13, 2018
Great Solution for Marketers in the Salesforce Ecosystem
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
We use Salesforce marketing cloud for A/B test analysis and CRM enabled digital marketing. Marketing Cloud is a central component of our digital strategy since it contains email, social, triggered and drip marketing. If you are running on a salesforce platform then it is especially robust since it integrates well with the CRM.
Pros
- Salesforce Marketing Cloud connects well with Salesforce Sales Cloud.
- Journey Builder is incredibly robust and allows customized one to one email marketing.
- Predictive content from the Einstein engine is extremely useful in customizing emails by segments.
Cons
- Sluggish development of email basics. I feel that competitors are showing Salesforce Marketing Cloud up by having better templates. Content Builder is a move in the right direction.
- Faster UI. I feel that the Marketing Cloud UI can be a bit dated and slow
- Better inbox viewing and delivery testing.
- Better segmentation based on Sales Cloud activity
- Quicker development time with new content builder tools (classic builder was slow)
- Centralized digital marketing platform that touches SMS, email, drip, and triggered marketing.
More expensive than MailChimp but works hand-and-glove with Salesforce CRM. I like the data extensions that allow you to connect to outside systems and data sources. I think the new Journey Builder and Einstein predictive content are the key differentiators between Email software like MailChimp and Digital Marketing software like Marketing Cloud.
10,000 to 25,000
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