Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Within my role, we utilised Salesforce Marketing Cloud Email Studio in the Channel team. The Channel team [is] a shared services team within the Marketing Department of a large real estate company in the UK. The simplicity of use is the key reason we chose to use this solution over others and making the most of the connectivity with our Salesforce CRM. We tried integrating other solutions and found it wasn't worth the lift when this platform offered it all together.

Pros and Cons

WYSIWYG editor
Segmentation
Automation

The interface feels tired when navigating through certain parts of the system.

Return on Investment

Increased efficiency and enabled more people in the team to use it without relying on developers for coding and HTML.

Alternatives Considered

Mailchimp and Airship (formerly Urban Airship)

Number of Contacts (List Size)

Not available

Using Salesforce Marketing Cloud for B2C or B2B marketing

B2C

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

Likelihood to Recommend

Where you are managing large data lists and contacts, the segmentation allows you to be very granular or top-level generic in targeting. This was one of the features we found to be the most useful.

Easy to use and manage large scale campaigns

Overall Satisfaction with Salesforce Marketing Cloud Email Studio