Item: SAP Customer Data Solutions
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

The SAP CDC helps channelize customer behavior and provide unique personalization for customer based on the demographic data which is harvested and reused as per the customer trends.

Pros and Cons

Identify customer type and behavior
Differentiate various customer attributes
Compute customer segments
Help with customer data within the GDPR norms

Dashboard
Data export customization

Return on Investment

Customer retention leading to more sales and repeat customers
Customer data compliance leading to faster audits
Customer data repository for ease of forecasting and planning for segments

Due to a cloud based platform, the availability of the solution has increased many times and there is a fast turnaround time for the customer retention from the company which is a must for any business critical solution in this day and age.

Alternatives Considered

SAP Customer Data Solutions and Bloomreach Commerce Experience Cloud

This is an industry leading tool which also has matured over the period of time and is better suited for large corporations and mission critical applications.

Key Insights

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Other Software Used

Bloomreach Commerce Experience Cloud, Tealium Customer Data Hub, SAS Adaptive Customer Experience

Likelihood to Recommend

For use of data where the trend analysis is needed, the SAP CDC helps to channelize the data properly and also assist in acting as a customer data repository. This is especially helpful as the customer data need not be replicated across different applications and can be reused.

An industry leading tool to help improve customer experience

Modules Used

Overall Satisfaction with SAP Customer Data Solutions