SharpSpring is Sharp, but Tricky...
September 03, 2019

SharpSpring is Sharp, but Tricky...

Amy Paterson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

SharpSpring is being used in the Marketing Department. We use it to send emails to customers and prospects. SharpSpring has the capability to track open emails and clicks. We can send nicely designed emails for a multitude of reasons, then track who opens and give that info to sales. SharpSpring is a great tool to use!

Pros

  • Easy to design templates. We use the existing templates, then adjust them to our brand.
  • You have the ability to schedule an email to send days before you want it to. Set and forget!
  • It's easy to set up newsletters, event emails, etc... the look of the template is so easy to change.

Cons

  • When designing the email, for the pre-existing templates, it's very difficult to change something that they have already created. For example, if you want to change the color of a line, you cannot, as it's embedded in the code.
  • SharpSpring monitors content and sends lists extremely closely. For example, if after three times you send an email to someone and they don't open it, they will automatically unsubscribe that user for you. This can be frustrating because that contact is unsubscribed from all the emails you want to send them going forward... whether it be a newsletter or other.
  • The contact manager is a little confusing to use... you have to click around until you can find what you want or who you want.
  • We are able to send any marketing, sales or business communication to any contact at any time of the day. This is extremely useful.
  • We are able to track who opens what, and what they click on. This helps us learn behaviors, as well as forward this information to our sales teams.
  • The ability to track what contacts are interested in reading, and we are able to deliver content people want to read.
SharpSpring is much more dynamic in lead tracking. Constant Contact is similar in the user interface, but does not have the ability to do what SharpSpring can do. This is a much more fluid program to work well with other programs integrating sales and leads. I recommend SharpSpring over Constant Contact.
SharpSpring is well suited for small or large corporations. I think it's better suited for B2C rather than B2B businesses. We are B2B, which makes it frustrating when they unsubscribe our confirmed contact who does not open a newsletter, but it's still important that they get our business communications about product updates, etc.

Constant Contact Lead Gen & CRM Feature Ratings

6.1
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
A/B testing
7
Mobile optimization
8
Email deliverability reporting
4
List management
3
Triggered drip sequences
7
7.5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
7
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
Social profile integration
7
4.3
Dashboards
5
Standard reports
5
Custom reports
3
2.0
Customizability
2
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

  • Lisa Rios | TrustRadius Reviewer
    Lisa Rios
    commented 4 years ago
    Hi Amy, Thanks for sharing your feedback. We’re happy to hear the email and marketing automation features have been valuable for your marketing efforts. Our Product team is always looking for ways to improve the platform and we truly appreciate your feedback. We want to make sure you have the opportunity to send emails to any contact that is engaging with you through email and understand how engagement rules can be frustrating. We prevent sends to unengaged recipients to help protect your domain reputation so engaged recipients continue receiving your content. Because you are working with a SharpSpring Agency Partner – and we work hard not to come between agencies and their clients – your agency’s account manager reached out to discuss ways to get support for your team and gave us permission to reach out to you. We’ll use your feedback to continue to improve our resources for our agency partners and their clients.

More Reviews of Constant Contact Lead Gen & CRM

  1. Home
  2. Marketing Automation Software
  3. Constant Contact Lead Gen & CRM Reviews
  4. User Review of Constant Contact Lead Gen & CRM