Overall Satisfaction with Shopify
I used Shopify as a freelance web developer and was very happy with it. I then suggested using it for a web company I worked for as a project manager. The company recommended it to clients along with a couple other e-commerce platforms.
- Easy to customize template style and functionality
- Lots of third party apps to enhance the platform
- Excellent customer support
- It would be nice to see even more flexibility with product options.
- Faster lead conversion
- More efficient store management
- BigCommerce and Magento
BigCommerce is the closest competitor. It is a little less expensive and has more flexible product options, but Shopify is more intuitive to use and more flexible with site styling and functionality.