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Using SmartOcto in the newsroom
May 08, 2023

Using SmartOcto in the newsroom

Roy Wassink | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with smartocto

We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
  • Real-time recommendations on articles best brought to the attention of readers
  • Comparisons of articles on section, title and multi-title level of quantitative, but also more qualitative metrics.
  • Headline testing.
  • New feature development: testing images would make a great addition.
  • Headline testing
  • Waves dashboards
  • Action advice
  • Culture change: editors are more aware of the use of data in the workplace.

Do you think smartocto delivers good value for the price?

Yes

Are you happy with smartocto's feature set?

Yes

Did smartocto live up to sales and marketing promises?

Yes

Did implementation of smartocto go as expected?

Yes

Would you buy smartocto again?

Yes

SmartOcto is very suitable for building your own dashboards thanks to its own dashboard tool Waves. The dashboards are easy to use. This also applies to the tool with which headlines are tested. It works very intuitively. The advice that SmartOcto gives is understandable and applicable. It is sometimes difficult for editors to follow them (since they are not used to listening to a 'computer program'). As with any automated advice tool, the advice is sometimes obvious. In that case, editors will ignore the tips.