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Good tool if you are launching your own campaigns, however support is not what it used to be
November 21, 2019

Good tool if you are launching your own campaigns, however support is not what it used to be

Yura Choung | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

It's being used in the PR department but for organization-wide campaigns. It allows us to reach out to influencers that might be interested in a specific topic and ask them to take any action, whether that is share news, download a whitepaper, make a purchase, etc.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Easy to navigate tool.
  • Search people's bios and add them to lists quickly.
  • Launch campaigns with mass messaging at once.
  • I need them to act more as a consultant and provide good strategy/suggestions as well as help create a plan and content. The first account executives really set the bar high for us and the work has gone downhill since then.
  • Incorporate a paid influencer option - Pay directly through platform
  • Do community management as part of what we paid for - Our old account execs would at least make us aware when someone responded.
If you pay the minimum and plan to use the tool yourself to launch campaigns, it's a good tool. But we pay a huge amount and expect the level of consulting/content creation as we did when we first got it and we are definitely not getting that anymore. They also are very focused on growing the Cision brand and I feel like TrendKite is now an afterthought.

Transition from TrendKite to Cision Communications Cloud

Again, the original account executives set the bar so high so it is all being compared to that. Value-wise, I feel that we are not getting our money's worth like we used to and we are paying a huge price. I expect my account executive to be invested and excited in campaigns by providing feedback, making alternate suggestions, suggesting new ways of doing things based on how other clients are doing it, actively communicating with fresh perspectives and ideas, etc. We definitely do not get that customer service level other than the occasional "selling new products" meeting that they like to hold.