Great service! Collects Useful and Actionable Feedback from Customers!
August 02, 2017
Great service! Collects Useful and Actionable Feedback from Customers!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
- Review Acceleration Program
- TrustQuotes Library
- TrustQuotes for Web
We use TrustRadius to secure reviews for our software product. Buyers want to understand our strengths and weaknesses and how we compare to competition. TrustRadius gives us the ability to provide this information to them in an unbiased way.
Departments involved: Marketing (campaigns, product marketing, customer marketing), Product Management, Sales
Departments involved: Marketing (campaigns, product marketing, customer marketing), Product Management, Sales
- Gives us the ability to see who is visiting our product's page on TrustRadius allowing us to identify active leads who are being influenced by TrustRadius
- TrustRadius handles legal hurdles of getting permission from customers to use quotes and other comments in their reviews in our own marketing material
- Integration with Salesforce. We haven't leveraged this yet, but it will allow us to plug relevant customer quotes from reviews into salesforce accounts and opportunities to make it easy for sales reps to use content
- I'd like to be able to filter or present reviews based on specific versions of the product (as with all software, some versions are more stable than others).
- A more visual way to view Visitor Insights would make them easier to consume and identify important info
- Manage brand reputation
- Scale customer proof through reviews
- Third-party validation of marketing claims
- Identify candidates for case studies & advocacy
- Reduce or supplement reference requests
- Increase landing page conversion
- Create sales enablement content
- Improve sales efficiency
- Gather product insights
- Identify & address customer issues
We haven't had TrustRadius implemented long enough to have any meaningful, quantifiable metrics. The customer content that TrustRadius has been able to collect for us in a short period of time has a lot of potential value and we look forward to fully implementing and measuring the results.
G2 Crowd, IT Central Station.
We selected TrustRadius because we had existing momentum with the platform (in terms of quantity and quality of reviews) and it supported how we wanted to leverage that information. An important part, as well, was their consulting on best practices for utilizing the content.
We selected TrustRadius because we had existing momentum with the platform (in terms of quantity and quality of reviews) and it supported how we wanted to leverage that information. An important part, as well, was their consulting on best practices for utilizing the content.
A lot of the reviews submitted by our customers are thorough and provide significant detail into the product, reasons behind buying, reasons chosen over competitor, and other important feedback that validates a lot of the claims we make in marketing. The ability to add custom questions to the review process was very important to us because our use case is non-standard and our buyers have different considerations and challenges than the average buyer in the broader market.
Again, we are early in our implementation. We are currently in the process of making quotes from customer reviews pervasive throughout a lot of marketing material, landing pages, and sales enablement content. Quantifiable metrics will be soon to follow.