Overall Satisfaction with UserTesting
UserTesting is being used across our Marketing Department. The Email team uses it to test their re-solicitation emails and make sure their emails are informational and compelling. UserTesting is mainly used by our UX & CX Team. We use it to test our mobile app, our website, and expanding to testing our account portal. For the website we are always testing our site versus competitors to see how people research and what information they are looking for. Testing on our quote engine allows us to gain feedback before releasing new updates that could hurt our conversion.
- Easy of Creating Tests: UserTesting has made it very east to make new tests, even for new users they have made it incredibly easy to start making tests and offer great test question suggestions to get started.
- Variety Of Tests: From testing a website, to an app, to an internal software application, UserTesting makes it very easy to test many different products easily and quickly.
- Quickness of Getting Testers: I am always amazed at how quickly my tests fill up! Usually within a few hour I have filled all spots in my tests and I can start parsing through results.
- At first my plan included Balanced Comparison and then that feature was taken away and put on a more expensive plan. That was frustrating because I liked the option.
- There is definitely a huge costing savings and ROI with being able to test functionality before development and launching.
- By testing our Quote Engine extensively we have been able to find user experience problems and update to increase conversation rate.
For our product, we sometimes want to test a very specific user poll to get accurate information from our own policyholders. Being able to get real insights for our policyholders has been invaluable when testing our account portal. Their responses help prove the changes we want to make and help to get our changes prioritized in development.