Essential tool for marketer!
May 22, 2014
Essential tool for marketer!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with Visual Website Optimizer
We are using VWO in our marketing department. It hugely helps us increase conversion rates.
- Sets up tests in a couple of minutes (literally).
- Powerful reporting.
- Extremely easy to use.
- Move tracking code from Amazon's CloudFront CDN to Akamai. AWS has slow DNS and a much smaller CDN than Akamai. Main competitor uses Akamai.
- Allow creating groups of goals. Now I have to clone experiments and add or delete necessary goals manually.
- Allow goals reordering as it makes reports more useful.
- Conversion rates have dramatically increased at all levels.
- Now we better understand what makes our customers tick.
- Eliminated the guesswork.
I have tried Google Content Experiments and Optimizely. VWO saves a lot of time in comparison to GCE and gives a lot of new possibilities. Optimizely completely loses on price and features.