VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
May 21, 2019
VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
- We were able to increase clicks-throughs to our application by 25% by running A/B tests on our home page creative
- We were able to increase conversion rates on our form submissions by 10% by modifying language on multiple pages of our application
- Negatively, our team had to spend a lot of time to do more advanced tests and those tests never worked correctly so we lost out on those hours which could have been dedicated to something more productive (in hindsight).