Item: Adobe Workfront
Rating: 9
Author: Peter DeMichele

Overall Satisfaction with Workfront

Use Cases and Deployment Scope

Workfront is being used predominately by the marketing group in many ways, ultimately to help manage marketing resources--from imagery to review and approval processes with legal/regulatory entities to content creation for a variety of marketing activities. Workfront has enabled us to advance our ability to collaborate on projects with greater clarity on where projects stand, who has assignments, and how we prioritize work getting done.

Pros and Cons

Pros

Accessibility--works well to access via web/mobile
Integrations--works well with our SSO
Milestones and dependences--creating greater clarity on project statuses

Cons

While the tool itself is incredible, having a process is helpful prior to installing Workfront

Return on Investment

Workfront has helped elevate marketing resource management, helping marketing resources outline from data/experience how much time is needed for projects based on previous experiences.

Other Software Used

Microsoft Planner, Trello, Basecamp

Likelihood to Recommend

Workfront has specifically helped our creative services team outline projects, priorities, dependencies, and overall workload that had historically been difficult to detail out. Our marketing ops group has seen success with Workfront in campaign management and execution. Workfront has help create shared understanding by showing project statuses to key stakeholders, with the ability to add comments as needed.

Adobe Workfront Feature Ratings

Comments

Please log in to join the conversation

Workfront for advanced marketing resource management needs