Item: Ziflow
Rating: 8
Author: Verified User

Overall Satisfaction with Ziflow

Use Cases and Deployment Scope

Review of third-party marketing materials and internal marketing materials. Submissions are submitted via an externally facing ziflow submission form and the shared assets are reviewed internally across teams.

Pros and Cons

Pros

Asset/proof view and resolution are excellent
Static and video files are supported
Annotation tools are useful
Ziflow support is pretty reliable and responsive

Cons

Google Docs are not supported
Annotation tools in comments would be improved by adding font color options
When the tool is experiencing issues (which is actually pretty rare), I'd like to receive a proactive email notification

Return on Investment

A great way to tie a creative review in with a legal review--the best
Sign in has been challenging for those waiting for verification codes going into spam folders--this bit is a time waster; I understand the security aspect but it's still a bit clunky
Ziflow has greatly increased our ability to review creative assets and iterate with revisions, allowing legal and creative feedback to co-exist

Effort

We had a very manual process in place before we started using Ziflow, which led to approvals based on feedback without ever seeing the next version update. Now we are solid and see everything in its final form before it goes live.

Key Insights

Do you think Ziflow delivers good value for the price?

Yes

Are you happy with Ziflow's feature set?

Yes

Did Ziflow live up to sales and marketing promises?

Yes

Did implementation of Ziflow go as expected?

Yes

Would you buy Ziflow again?

Yes

Likelihood to Recommend

Well suited for review of assets that require a team to weigh in/advise. Best suited for a team that's trained on the user interface. It's a bit challenging to have to regularly train new users, as my user base is very large. Even though the tool is pretty intuitive, there are an awful lot of people who don't seem to naturally click on things (like popping the comments open) and I find myself repeating guidance. When I interact with a creative team, they love the look and feel of the product. The legal team is more challenged in their use case because it's not the creative content they're weighing in on (it's the copy) and we can't copy and paste from the asset into a comment, so I find myself re-writing a lot of copy in my comments.

Comments

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