Item: Zoho Social
Rating: 10
Author: Verified User

Overall Satisfaction with Zoho Social

Use Cases and Deployment Scope

We use Zoho Social in the Marketing Department to measure campaign effectiveness. Zoho takes raw analytics data and compiles it into reports that give the data context. Instead of having to sort through downloads of social media channel analytics, Zoho pulls the information together in reports that tell you what you want to know. All with the click of a button.

It's great for planning and scheduling also.

Pros and Cons

Pros

Targeted reporting with the click of a button
Easy to plan and schedule
Manage multiple channels in one place

Cons

Can't use with Pinterest

Users and Roles

2 -

Marketing Coordinator: Creates social media campaigns, schedules posts, measure effectiveness against goals and previous periods. Reviews data to see what posts are getting better engagement.

Director: Reviews reports.

Return on Investment

Helps us monitor and respond quickly
Helps us measure effectiveness of various posts and campaigns
Saves time creating reports

Other Software Used

Adobe Photoshop, Mailchimp, Bitly

Likelihood to Recommend

Zoho Social is great for digging into your social media channel analytics. The reports are easy to read, and with a click, you can drill down on the information to take a deeper look. It's also easy to use for planning and scheduling.

Zoho Social Feature Ratings

Comments

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Great tool for your social media toolbox!