Top Social Media Product | TrustRadius

Use Cases and Deployment Scope

It is being used across the organization. Key problems solved are:

Scheduling post on multiple platforms which is a big time saver as a company can plan and execute its social media posts for an entire month or so.
In-depth analytics from all platforms in one place. There are a lot of reports and dashboards available. Also reports can be sent via scheduled emails which can be great for top management.
Collaborate more by adding teams members in the platform.

Pros and Cons

Ability to add team members.
Plan and schedule post for an entire month.
Scheduled email reports from all social accounts.
Directly reply to comments and messages from Zoho Social.

Limited free trial.
Cannot tag people or businesses in posts.
Limited post options like only photo and video posting is allowed currently. Would be great to post company jobs.

Users and Roles

2 - Our marketing team is using Zoho Social and high-level reports are sent to the stakeholders.

Return on Investment

Collaboration between marketing team members.
Great reporting.
Visible results.
Zoho Social Lead Generation integration with Zoho CRM.

Other Software Used

Zoho Books, Zoho CRM, Zoho Mail

Likelihood to Recommend

Well suited:

For small to medium businesses.
For agencies providing social media marketing services where they can add multiple companies' social media accounts.
Provides good options for team members to collaborate on ideas.
Provides ability to create custom dashboards.
Provides ability to send scheduled reports to important stakeholders.

Not Suited:

Doesn't provide content templates for creation of posts.
Doesn't provide ability to tag people and companies while creating posts.