Lots of list building tools and Zoominfo is definitely one of them
July 11, 2017

Lots of list building tools and Zoominfo is definitely one of them

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use Zoominfo primarily for account research on finding contacts to reach out to. It has been a great list building resource, especially in supplement with LinkedIn and Salesforce.
  • Great for finding hard to find contacts and a good starting point for contact information.
  • Good company history, including mergers and some peer information.
  • Revenue bands are better than other softwares that I have used.
  • I have run into a few instances where the contact data isn't accurate in the lower revenue bands (contacts left several years ago).
  • Email addresses have a higher bounce rate than I would like.
  • I would like to be able to open a contact in another window, but that feature is not available.
  • Zoominfo has definitely improved our efficiency and has helped with verifying leads are actually still with companies.
I have used several list building tools in the past and zoominfo excels in sheer number of contacts per company. I think Sales Navigator has more accurate contact data, but finding email and phone number is difficult. Hoover's has more complete company information but finding proper contacts is difficult. I use all three commonly and have gotten very good lists.
Zoominfo is a great place to start doing account research for sales prospects, especially into marketing or IT positions.

ZoomInfo Sales Feature Ratings

Advanced search
7
Identification of new leads
3
List quality
5
List upload/download
7
Ideal customer targeting
1
Load time/data access
4
Contact information
5
Company information
7
Industry information
6
Smart lists and recommendations
2
Company/business profiles
7
Data hygiene
3
Tags
4
Filters and segmentation
7