Item: ZoomInfo SalesOS
Rating: 8
Author: Veronica Hugh

Use Cases and Deployment Scope

We use ZoomInfo to target specific accounts and generating new prospecting within specific criteria.

Pros and Cons

ZoomInfo allows you to filter broadly or narrowly to provide you with exactly what you are looking for.
The Chrome add in "Reach Out" is an invaluable tool for our team
ZoomInfo helps clean up our existing data in our CRM

Industries aren't always specific enough
Searches seem to not always save correctly
Doesn't have integrations with less popular CRM's

Return on Investment

We have seen better connection rates using ZoomInfo.
We have a more robust lead list in CRM.
Sales team is more efficient with the Reach Out extension.

Alternatives Considered

DiscoverOrg and LinkedIn Sales Navigator

ZoomInfo is less expensive than the others, it provides us with contact information and using the reach out extension we can search in LinkedIn and get the information from ZoomInfo. If ZoomInfo doesn't provide us with enough information it does provide us with enough information to start our research on Navigator and then use Reach Out extension to get information.

Other Software Used

DiscoverOrg

Likelihood to Recommend

ZoomInfo is suitable in most industries and is more robust than other sources. The struggle is the data isn't always accurate due to people switching jobs and the system not being manually researched, but the main phone number is accurate and it provides you with enough information to get into an organization and then you may need to do leg work to find the correct contact.

Products Replaced

Not Sure

ZoomInfo Review

Overall Satisfaction with ZoomInfo