ZoomInfo Review
Updated June 20, 2019

ZoomInfo Review

Veronica Hugh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo to target specific accounts and generating new prospecting within specific criteria.

Pros

  • ZoomInfo allows you to filter broadly or narrowly to provide you with exactly what you are looking for.
  • The Chrome add in "Reach Out" is an invaluable tool for our team
  • ZoomInfo helps clean up our existing data in our CRM

Cons

  • Industries aren't always specific enough
  • Searches seem to not always save correctly
  • Doesn't have integrations with less popular CRM's
  • We have seen better connection rates using ZoomInfo.
  • We have a more robust lead list in CRM.
  • Sales team is more efficient with the Reach Out extension.
ZoomInfo is less expensive than the others, it provides us with contact information and using the reach out extension we can search in LinkedIn and get the information from ZoomInfo. If ZoomInfo doesn't provide us with enough information it does provide us with enough information to start our research on Navigator and then use Reach Out extension to get information.
ZoomInfo is suitable in most industries and is more robust than other sources. The struggle is the data isn't always accurate due to people switching jobs and the system not being manually researched, but the main phone number is accurate and it provides you with enough information to get into an organization and then you may need to do leg work to find the correct contact.

ZoomInfo Sales Feature Ratings

8.7
Advanced search
10
Identification of new leads
4
List quality
8
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
6.7
Contact information
4
Company information
8
Industry information
8
6.3
Salesforce integration
Not Rated
Company/business profiles
7
Alerts and reminders
Not Rated
Data hygiene
6
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
6
Not Rated
Sales email templates
Not Rated

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