Prospecting with Purpose
May 25, 2021
Prospecting with Purpose
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
Our company uses ZoomInfo in Sales. Every day we are reaching out to new prospects. Almost every organization uses our services so targeting our resources is very important. By using ZoomInfo our Sales Execs can create filters to search for companies based on employee size (which is how we segment our reps), by geography, and, most importantly, by Intent. This identifies who is likely to be looking for our services. The accounts can easily be pulled into Salesforce our CRM. Not only do we get the account, but also the contacts by Department so we can identify who we want to contact. It's the best database tool to identify who we should target for prospecting. That fills our pipeline and that brings home the sales. I only wish I had ZoomIfno earlier in my career!
- Sorts by key filters so you can identify the right targets to pursue.
- Imports into our CRM: Super easy and fast.
- Updates on filters: Filers can be saved and you can opt for updates to refresh your CRM database with new targets.
- Interacts well with Linkedin Navigator: This allows me to easily identify new individuals and import directly from Linkedin with ZoomInfo into our CRM.
- Contacts could be updated more frequently: Some have been gone up to 2 years ago!
- Import a list of accounts into Salesforce rather than individually. Or, if that exists, make it easier to know about so I could do it!
- If companies have been acquired, it would be nice to link that information somehow so we know a parent company may be involved.
- Saves a ton of time finding who to target and how to contact.
- Improves targeting.
- Improves morale: It gives a rep control of their account list and who to contact, and creates an automatic plan of what to do.
- Increases sales revenue through effective prospecting.
I view this as an augmentation to ZoomInfo to research for updated contacts if ZoomInfo's contact data is outdated or not present.