What users are saying about
6 Ratings
47 Ratings
6 Ratings
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Score 1 out of 101
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Cool Tabs

If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
Ashia Ackov profile photo

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Cool Tabs

  • Allows you to connect several Social Media Business pages.
  • You can opt to receive Weekly or Monthly updates.
  • You get full detailed reports on all of them delivered right to your email.
Ashia Ackov profile photo

Cons

12mass

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available

Cool Tabs

  • Kind of expensive at $25 per month.
  • I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.
Ashia Ackov profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available

Cool Tabs

Cool Tabs 7.8
Based on 7 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Cool Tabs

Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Cool Tabs

No score
No answers yet
No answers on this topic

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Cool Tabs

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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Cool Tabs

We selected Cool Tabs because of the flexible interface and the settings options that it offers for social media promotions, but most importantly we have realised that its strength is also the fantastic support service
Estela Oya Costa profile photo

Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available

Cool Tabs

  • Quick response
  • Ease of use without much experience
  • Very high return on investment
  • Rapid increase in benefits
Luis Miguel Cano Ventas profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

12mass Editions & Modules

12mass
Additional Pricing Details

Cool Tabs

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*
1.  per plan

Cool Tabs Editions & Modules

Cool Tabs
Edition
Gold
$1991
Diamond with Unlimited Campaigns
$4991
Diamond
$3991
Stone
$491
Diamond with Paths
$4992
Diamond with Paths and Unlimited Campaigns
$6992
1. Per User per Month
2. User per Month
Additional Pricing Details

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