What users are saying about

12mass

6 Ratings

Cool Tabs

47 Ratings

12mass

6 Ratings
Score 1 out of 101

Cool Tabs

47 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Cool Tabs

If your business is huge on Instagram and you have a big following and post daily, You will get detailed insight into the traffic. I don't think that Cool Tabs is perfect, but it automatically will give you feedback on KPI for your social media pages. If you want deeper details, you may have to upgrade.
Ashia Ackov profile photo

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Great and clear design.
  • Easy to work with.
  • Link to another social media channels.
Marc Mañé Solé profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • Translated texts must share same space in the creativity box.
Marc Mañé Solé profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Cool Tabs7.8
Based on 7 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Cool Tabs7.3
Based on 1 answer
No answer on this topic is available.

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.
However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.
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Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Branding
  • And I´ll find out once I tried first
Beatriz Gil Martin profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

Cool Tabs

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Cool Tabs Editions & Modules
Cool Tabs
Edition
Stone
$591
Gold
$2791
Diamond
$4791
Diamond ONE
$2501
Gold ONE
$901
Stone ONE
$251
1. Per User per Month
Additional Pricing Details