What users are saying about

12mass

6 Ratings

eClincher

3 Ratings

12mass

6 Ratings
Score 1 out of 101

eClincher

3 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

eClincher

For a business running multiple social platforms, or for a small to medium sized agency I find eClincher brilliant. I do sometimes find its speed a little slow so I can imagine this could be annoying if you were a very large organisation.If you want to be able to have complete visibility to all your social activity/that of your clients including scheduling, posting, queueing evergreen content, responding to engaged fans, produce attractive reports, follow key words etc etc it's great!

Feature Rating Comparison

Listening/monitoring

12mass
eClincher
7.3
Boolean keyword searches
12mass
eClincher
8.0
Filtering out noise/spam
12mass
eClincher
6.0
Broad channel coverage
12mass
eClincher
8.0

Publishing

12mass
eClincher
8.2
Content planning and scheduling
12mass
eClincher
9.6
Audience targeting
12mass
eClincher
7.0
Content optimization
12mass
eClincher
7.0
Workflow management
12mass
eClincher
9.0

Engagement

12mass
eClincher
8.7
Automated routing and prioritization
12mass
eClincher
9.0
Customer interaction histories
12mass
eClincher
9.1
Bulk actions
12mass
eClincher
7.9

Channel coverage/integration

12mass
eClincher
8.2
Twitter
12mass
eClincher
8.5
Facebook
12mass
eClincher
8.5
LinkedIn
12mass
eClincher
8.5
Google+
12mass
eClincher
7.3
Instagram
12mass
eClincher
8.5
Pinterest
12mass
eClincher
8.0
YouTube
12mass
eClincher
8.0

Reporting/analytics

12mass
eClincher
9.0
Campaign success analytics
12mass
eClincher
9.0
Real-time tracking
12mass
eClincher
9.0

Account management

12mass
eClincher
8.3
Role-based user permissions & privileges
12mass
eClincher
8.1
Mobile access
12mass
eClincher
8.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • eClincher enables me to produce white label reports showing statistics and illustrated with graphs. These are produced in seconds against the couple of hours it would take me to produce the same documents manually.
  • I love the 'queueing' feature which means I can save evergreen content to queues and have them reposted according to my desired schedule. One of the key benefits to this is that if I am unable to schedule content for whatever reason I am reassured that content will still be posted via queues.
  • The integration with tools such as Feedly and Canva is outstanding as it means I have a single dashboard from which to manage most of my day to day activities.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • I struggle to find anything to criticise about this tool. The staff are very accessible and any problems I experience are usually resolved quickly via chat. This includes any 'cons' whereby I have made a couple of suggestions for feature requests and these have actually been developed and implemented.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No score
No answers yet
No answers on this topic

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • Improved staff productivity tenfold.
  • Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
12mass Editions & Modules
12mass
Additional Pricing Details

eClincher

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
eClincher Editions & Modules
eClincher
Edition
Basic
$49
Premier
$99
Agency
$199
Enterprise
$599
Additional Pricing Details