What users are saying about
73 Ratings
4 Ratings
73 Ratings
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Score 7.3 out of 100
4 Ratings
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Score 8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Reflektion

Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature.We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Reflektion
a/b experiment testing
AB Tasty
8.4
Reflektion
Split URL testing
AB Tasty
8.4
Reflektion
Multivariate testing
AB Tasty
8.0
Reflektion
Multi-page/funnel testing
AB Tasty
7.4
Reflektion
Mobile app testing
AB Tasty
7.6
Reflektion
Visual / WYSIWYG editor
AB Tasty
7.8
Reflektion
Advanced code editor
AB Tasty
8.2
Reflektion
Page surveys
AB Tasty
7.3
Reflektion
Preview mode
AB Tasty
8.0
Reflektion
Experiment scheduler
AB Tasty
8.2
Reflektion
Client-side tests
AB Tasty
8.9
Reflektion
Mutually exclusive tests
AB Tasty
8.2
Reflektion

Audience Segmentation & Targeting

AB Tasty
8.5
Reflektion
Standard visitor segmentation
AB Tasty
8.3
Reflektion
Behavioral visitor segmentation
AB Tasty
8.4
Reflektion
Traffic allocation control
AB Tasty
8.6
Reflektion
Website personalization
AB Tasty
8.5
Reflektion

Results and Analysis

AB Tasty
7.6
Reflektion
Heatmap tool
AB Tasty
6.4
Reflektion
Click analytics
AB Tasty
7.9
Reflektion
Scroll maps
AB Tasty
7.8
Reflektion
Conversion tracking
AB Tasty
7.9
Reflektion
Goal tracking
AB Tasty
7.8
Reflektion
Test reporting
AB Tasty
8.0
Reflektion
Results segmentation
AB Tasty
7.2
Reflektion
Experiments results dashboard
AB Tasty
7.7
Reflektion

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Reflektion

  • Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
  • Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
  • Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
Bill Finch | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Reflektion

  • While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
  • There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Reflektion

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Reflektion

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Reflektion

Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.
Bill Finch | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Reflektion

  • Increasing conversion rate is almost always the goal when we start a new project and it is safe to say that Reflektion has helped us increase conversion rate for customers clicking through product recommendations.
  • With our previous recommendations engine, tweaking and customizing the recommendations on our site was not nearly as effective or easy as it is with Reflektion. This has saved us countless hours in dev and manual operations work.
  • We have not seen any negative impacts of Reflektion and hope this continues.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Reflektion

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Reflektion
9.0

Likelihood to Renew

AB Tasty
7.7
Reflektion

Support Rating

AB Tasty
7.3
Reflektion

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