Acoustic Campaign vs. zigihub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acoustic Campaign
Score 8.5 out of 10
N/A
Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.N/A
zigihub
Score 6.3 out of 10
N/A
zigihub is an Integrated Marketing Automation and CRM Platform. According to the vendor, the product uses machine learning to suggest the next best action.N/A
Pricing
Acoustic Campaignzigihub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acoustic Campaignzigihub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$24 per user
Additional Details
More Pricing Information
Features
Acoustic Campaignzigihub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acoustic Campaign
7.0
10 Ratings
zigihub
-
Ratings
WYSIWYG email editor4.010 Ratings00 Ratings
Dynamic content8.07 Ratings00 Ratings
Ability to test dynamic content7.58 Ratings00 Ratings
Landing pages5.18 Ratings00 Ratings
A/B testing7.010 Ratings00 Ratings
Mobile optimization6.97 Ratings00 Ratings
Email deliverability reporting8.020 Ratings00 Ratings
List management8.09 Ratings00 Ratings
Triggered drip sequences8.08 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acoustic Campaign
7.4
8 Ratings
zigihub
-
Ratings
Lead nurturing6.18 Ratings00 Ratings
Lead scoring and grading7.97 Ratings00 Ratings
Data quality management8.07 Ratings00 Ratings
Automated sales alerts and tasks7.54 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acoustic Campaign
7.0
8 Ratings
zigihub
-
Ratings
Calendaring6.58 Ratings00 Ratings
Event/webinar marketing7.44 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acoustic Campaign
6.3
5 Ratings
zigihub
-
Ratings
Social sharing and campaigns6.54 Ratings00 Ratings
Social profile integration6.25 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acoustic Campaign
4.5
10 Ratings
zigihub
-
Ratings
Dashboards4.210 Ratings00 Ratings
Standard reports4.210 Ratings00 Ratings
Custom reports5.18 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acoustic Campaign
5.7
10 Ratings
zigihub
-
Ratings
API5.29 Ratings00 Ratings
Role-based workflow & approvals6.04 Ratings00 Ratings
Customizability5.95 Ratings00 Ratings
Integration with Salesforce.com4.38 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.03 Ratings00 Ratings
Integration with SugarCRM8.02 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
7.3
2 Ratings
Customer data management / contact management00 Ratings8.02 Ratings
Workflow management00 Ratings8.02 Ratings
Territory management00 Ratings6.02 Ratings
Opportunity management00 Ratings7.02 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings3.02 Ratings
Contract management00 Ratings8.02 Ratings
Quote & order management00 Ratings8.21 Ratings
Interaction tracking00 Ratings8.02 Ratings
Channel / partner relationship management00 Ratings9.11 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
7.0
2 Ratings
Case management00 Ratings7.02 Ratings
Call center management00 Ratings7.02 Ratings
Help desk management00 Ratings7.02 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
8.0
2 Ratings
Lead management00 Ratings8.02 Ratings
Email marketing00 Ratings8.02 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
7.4
2 Ratings
Task management00 Ratings6.02 Ratings
Billing and invoicing management00 Ratings9.11 Ratings
Reporting00 Ratings7.02 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
7.0
2 Ratings
Forecasting00 Ratings6.02 Ratings
Pipeline visualization00 Ratings7.02 Ratings
Customizable reports00 Ratings8.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
5.8
2 Ratings
Custom fields00 Ratings8.02 Ratings
Custom objects00 Ratings6.02 Ratings
Scripting environment00 Ratings6.41 Ratings
API for custom integration00 Ratings3.02 Ratings
Security
Comparison of Security features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
8.5
2 Ratings
Single sign-on capability00 Ratings8.02 Ratings
Role-based user permissions00 Ratings9.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
9.1
1 Ratings
Social data00 Ratings9.11 Ratings
Social engagement00 Ratings9.11 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
6.5
2 Ratings
Marketing automation00 Ratings4.02 Ratings
Compensation management00 Ratings9.11 Ratings
Platform
Comparison of Platform features of Product A and Product B
Acoustic Campaign
-
Ratings
zigihub
4.0
2 Ratings
Mobile access00 Ratings4.02 Ratings
User Ratings
Acoustic Campaignzigihub
Likelihood to Recommend
4.1
(40 ratings)
6.0
(2 ratings)
Likelihood to Renew
5.5
(30 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
6.0
(1 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
7.0
(4 ratings)
-
(0 ratings)
Support Rating
5.9
(10 ratings)
8.0
(1 ratings)
Online Training
9.0
(2 ratings)
-
(0 ratings)
Implementation Rating
7.4
(8 ratings)
-
(0 ratings)
User Testimonials
Acoustic Campaignzigihub
Likelihood to Recommend
Acoustic
Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
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zigihub
  1. It helps automate your marketing campaigns - send emails, does automated follow-up, creates leads directly into the CRM
  2. Helps you track the performance of your marketing campaign
  3. Its a cost-effective tool
  4. Their integration with salesforce and Hubspot is missing, will require you to do it manually
  5. Their email editor is quite basic with many must-have designing features missing
Read full review
Pros
Acoustic
  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
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zigihub
  • The platform navigation is very smooth.
  • Easily switch from CRM to Marketing Automation tool
  • I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.
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Cons
Acoustic
  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
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zigihub
  • The email editor tool is very basic
  • You cannot templatize your outreach with out-of-the-box designing
  • Integrations with Salesforce and Hubspot is missing
Read full review
Likelihood to Renew
Acoustic
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
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zigihub
No answers on this topic
Usability
Acoustic
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
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zigihub
  1. Has a lot of scope for improvement in terms of email editor and lead management
  2. Out-of-the-box reporting features should also be made available
  3. Should provide integration with other software
  4. The user experience could be improved
  5. The tool can be made a little faster to operate
  6. Workflows, land page, and form options can be improved
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Reliability and Availability
Acoustic
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
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zigihub
No answers on this topic
Performance
Acoustic
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
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zigihub
No answers on this topic
Support Rating
Acoustic
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
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zigihub
The customer support team is active and reverts promptly to support requirements. However, most of the requirements takes a lot of time to get fixed.
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Online Training
Acoustic
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
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zigihub
No answers on this topic
Implementation Rating
Acoustic
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
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zigihub
No answers on this topic
Alternatives Considered
Acoustic
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
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zigihub
Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.
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Return on Investment
Acoustic
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
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zigihub
  • We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.
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