What users are saying about

Actiance

2 Ratings

Social Studio

Top Rated
37 Ratings

Actiance

2 Ratings
Score 7.5 out of 101

Social Studio

Top Rated
37 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Actiance

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.
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Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Feature Rating Comparison

Listening/monitoring

Actiance
Social Studio
6.2
Boolean keyword searches
Actiance
Social Studio
6.1
Filtering out noise/spam
Actiance
Social Studio
6.7
Sentiment analysis
Actiance
Social Studio
5.3
Broad channel coverage
Actiance
Social Studio
6.9

Publishing

Actiance
Social Studio
7.3
Content planning and scheduling
Actiance
Social Studio
8.3
Audience targeting
Actiance
Social Studio
6.9
Content optimization
Actiance
Social Studio
6.0
Workflow management
Actiance
Social Studio
7.8

Engagement

Actiance
Social Studio
6.6
Automated routing and prioritization
Actiance
Social Studio
6.1
Customer interaction histories
Actiance
Social Studio
7.2
Bulk actions
Actiance
Social Studio
6.6

Marketing

Actiance
Social Studio
6.0
Lead generation
Actiance
Social Studio
5.8
Content marketing
Actiance
Social Studio
6.2
Paid media management
Actiance
Social Studio
5.5
Campaigns and promotions
Actiance
Social Studio
6.4

Channel coverage/integration

Actiance
Social Studio
6.7
Twitter
Actiance
Social Studio
8.0
Facebook
Actiance
Social Studio
8.0
LinkedIn
Actiance
Social Studio
7.4
Google+
Actiance
Social Studio
6.4
Instagram
Actiance
Social Studio
5.0
Pinterest
Actiance
Social Studio
5.6
YouTube
Actiance
Social Studio
6.1

Reporting/analytics

Actiance
Social Studio
5.7
Campaign success analytics
Actiance
Social Studio
5.7
Real-time tracking
Actiance
Social Studio
6.2
Competitor analysis
Actiance
Social Studio
5.2

Account management

Actiance
Social Studio
7.4
Role-based user permissions & privileges
Actiance
Social Studio
8.3
Mobile access
Actiance
Social Studio
6.6

Pros

  • Filtering capabilities for both URL and Social Media were easy to implement and manage by the security team. These features allow you to grant or deny access to various user groups as needed all the way to an individual grant or deny. It offers a vary large robust list of configuration options.
  • If you have a need for storing and later discovering Instant Messaging conversations or even messaging in social media then this is the tool to deploy. At that time when we chose this product, none of the other products were capable of meeting the feature set that Actiance offered.
  • Ease of deployment. Its abilities for integration with LDAP and Active directory give a wide set of deployment options.
No photo available
  • Social listening - pulling in mass amounts of data.
  • Publishing - creating a content calendar and publishing to multiple platforms.
  • User interface - it has a fairly intuitive UI.
Jimmy Mack profile photo

Cons

  • Its configuration options were very large and required a good deal of time to learn all of the various settings.
No photo available
  • Analytics - the analytics are very surface level and leave something to be desired. It lags behind other tools like Sprinklr or Crimson Hexagon.
  • Topic profiles - the idea of "topic profiles" to power searches can be confusing and is inefficient.
  • Reporting - The auto-generated reports weren't very good. I generally exported raw data to Excel and created my own reports after scrubbing the data.
Jimmy Mack profile photo

Likelihood to Renew

Actiance8.1
Based on 2 answers
Its not often that you come across a platform that is as easy to deploy as this one was. Once deployed it is an easy configure and forget appliance, but then you wouldn't get to benefit from its many other available features.
No photo available
Social Studio8.5
Based on 3 answers
It is very easy to work with and our SF Support Team is so strong, that we work through any issues and we know that the roadmap for the product will provide greater opportunities.
No photo available

Usability

No score
No answers yet
No answers on this topic
Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!
Nicole Swanson profile photo

Support

No score
No answers yet
No answers on this topic
Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed
Nicole Swanson profile photo

Alternatives Considered

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.
No photo available
This makes sense from an integration standpoint when a company is using other Salesforce tools or CRM solutions. Building out that complete profile of the user including their social profiles
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Return on Investment

  • Faster investigative work has led to increased employee efficiency when working on security investigations.
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  • We were able to benchmark high-level metrics (i.e. Share of Voice) against our competitors YoY.
  • While it was difficult and time-consuming, I was able to create reports using the data pulled in from Social Studio.
  • There were other tools for comparable prices that had more advanced analytics that would have saved time/money had we been using them (Crimson Hexagon).
Jimmy Mack profile photo

Pricing Details

Actiance

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details