What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
684 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

WinMan ERP Software

Winman ERP is well suited to our business and we have not felt the need to look further. The great strength for us is the MRP facility but each business is unique and must make it's own assessment. The accounting side just works - nothing to add here.
Cameron Read | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
WinMan ERP Software
WYSIWYG email editor
ActiveCampaign
8.1
WinMan ERP Software
Dynamic content
ActiveCampaign
8.5
WinMan ERP Software
Ability to test dynamic content
ActiveCampaign
8.0
WinMan ERP Software
Landing pages
ActiveCampaign
7.1
WinMan ERP Software
A/B testing
ActiveCampaign
8.7
WinMan ERP Software
Mobile optimization
ActiveCampaign
8.2
WinMan ERP Software
Email deliverability reporting
ActiveCampaign
8.9
WinMan ERP Software
List management
ActiveCampaign
8.8
WinMan ERP Software
Triggered drip sequences
ActiveCampaign
9.1
WinMan ERP Software

Lead Management

ActiveCampaign
8.5
WinMan ERP Software
Lead nurturing
ActiveCampaign
8.8
WinMan ERP Software
Lead scoring and grading
ActiveCampaign
8.4
WinMan ERP Software
Data quality management
ActiveCampaign
8.2
WinMan ERP Software
Automated sales alerts and tasks
ActiveCampaign
8.6
WinMan ERP Software

Campaign Management

ActiveCampaign
7.9
WinMan ERP Software
Calendaring
ActiveCampaign
7.7
WinMan ERP Software
Event/webinar marketing
ActiveCampaign
8.1
WinMan ERP Software

Social Media Marketing

ActiveCampaign
8.3
WinMan ERP Software
Social sharing and campaigns
ActiveCampaign
8.4
WinMan ERP Software
Social profile integration
ActiveCampaign
8.1
WinMan ERP Software

Reporting & Analytics

ActiveCampaign
8.5
WinMan ERP Software
9.0
Dashboards
ActiveCampaign
8.5
WinMan ERP Software
8.0
Standard reports
ActiveCampaign
8.6
WinMan ERP Software
Custom reports
ActiveCampaign
8.3
WinMan ERP Software
10.0

Platform & Infrastructure

ActiveCampaign
8.7
WinMan ERP Software
API
ActiveCampaign
8.7
WinMan ERP Software
Role-based workflow & approvals
ActiveCampaign
8.4
WinMan ERP Software
Customizability
ActiveCampaign
8.6
WinMan ERP Software
Integration with Salesforce.com
ActiveCampaign
8.6
WinMan ERP Software
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
WinMan ERP Software
Integration with SugarCRM
ActiveCampaign
8.8
WinMan ERP Software

Security

ActiveCampaign
WinMan ERP Software
10.0
Single sign-on capability
ActiveCampaign
WinMan ERP Software
10.0
Role-based user permissions
ActiveCampaign
WinMan ERP Software
10.0

General Ledger and Configurable Accounting

ActiveCampaign
WinMan ERP Software
10.0
Accounts payable
ActiveCampaign
WinMan ERP Software
10.0
Accounts receivable
ActiveCampaign
WinMan ERP Software
10.0

Inventory Management

ActiveCampaign
WinMan ERP Software
10.0
Inventory tracking
ActiveCampaign
WinMan ERP Software
10.0
Automatic reordering
ActiveCampaign
WinMan ERP Software
10.0
Location management
ActiveCampaign
WinMan ERP Software
10.0

Order Management

ActiveCampaign
WinMan ERP Software
10.0
Pricing
ActiveCampaign
WinMan ERP Software
10.0
Order entry
ActiveCampaign
WinMan ERP Software
10.0
Cost of goods sold
ActiveCampaign
WinMan ERP Software
10.0

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

WinMan ERP Software

  • MRP - our inventory forecasting is done within Winman using the MRP facility. This allows us to place timely orders with our suppliers.
  • Inventory transfers and value uplifts (to reflect actual landed cost) are simply catered for and fully integrated into the accounting system.
  • Integration with our website ensures that accurate data flows throughout the whole process.
Cameron Read | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

WinMan ERP Software

  • Having used Winman ERP for a long time now it fully suits our needs.
Cameron Read | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

WinMan ERP Software

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

WinMan ERP Software

No score
No answers yet
No answers on this topic

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

WinMan ERP Software

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

WinMan ERP Software

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

WinMan ERP Software

WinMan ERP Software 10.0
Based on 1 answer
My few queries are answered promptly.
Cameron Read | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

WinMan ERP Software

WinMan ERP Software 10.0
Based on 1 answer
As with any business project, a clear plan with clearly defined outcomes is key.
Cameron Read | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

WinMan ERP Software

Having used Winman ERP for many years through various iterations we have not felt the need to look elsewhere
Cameron Read | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

WinMan ERP Software

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

WinMan ERP Software

  • The key thing is to be able to do more with less people, removing as much repetitive work as possible.
  • More automation allows us to grow the business whilst being able to concentrate on core competencies that cannot be automated such as product development, branding and marketing.
  • Inventory planning is simplified through the use of MRP. Top level skus are readily converted into POs for timely component procurement which means we have the best opportunity to fill sales orders.
Cameron Read | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

WinMan ERP Software

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

WinMan ERP Software Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
WinMan ERP Software
10.0

Likelihood to Renew

ActiveCampaign
9.1
WinMan ERP Software

Usability

ActiveCampaign
8.1
WinMan ERP Software

Reliability and Availability

ActiveCampaign
9.1
WinMan ERP Software

Performance

ActiveCampaign
8.6
WinMan ERP Software

Support Rating

ActiveCampaign
6.7
WinMan ERP Software
10.0

In-Person Training

ActiveCampaign
7.3
WinMan ERP Software

Implementation Rating

ActiveCampaign
8.5
WinMan ERP Software
10.0

Scalability

ActiveCampaign
8.8
WinMan ERP Software

Add comparison