Likelihood to Recommend
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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SALESmanago is a good fit for ecommerce business who want to grow fast. Is a good solution if you want to invest your time to prepare a strategy and implement it. I always say that a marketing automation platform (not only salesmanago) it's not a magic button that multiply your revenues. You have to prepare a strategy implement it, monitor and improve again again and again. Considering business without an ecommerce there are some other better than SALESmanago.
Read full review Pros Customer Service - this company EXCELS at customer service, always answering our questions and being helpful. Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts. Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs. Read full review The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge. Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc. Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business. Read full review Cons Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc. Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this). One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions). I also wish the reports autorefreshed more frequently. ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool. Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc. Read full review Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m. While their functionality is comparable to competing products there is nothing particularly unique to what they offer Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient. Read full review Alternatives Considered Vertical Response
wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
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I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
Read full review Return on Investment Simplified email marketing and event management Better tracking of leads Better intelligence about which initiatives are working well and where future opportunities lie Less reliant on IT department/third party to execute our online marketing Read full review The automated system has improved advertising campaigns. We noticed an increase in customer activity. We received valuable data about your users. Read full review ScreenShots