AdCreative.ai vs. Canto

If you run many ad campaigns in parallel (or high budget spend campaigns), you'll need to keep feeding the ad platform with lots of fresh ads to combat ad fatigue. This is where adcreative.ai is best suited - it produces lots of targeted ads fast and cheaply. If you run ad campaigns in a niche that requires very specific messaging and images, you may still be better off designing your ads one by one with human creative input

Incentivized

For our business, canto has been incredibly helpful. There are multiple facets to our business, and the ability to create customized portals for each use case has been great. I would absolutely recommend Canto to any company that needs to provide multiple files to different shareholders, including sales managers, dealers, customers, service managers and more

Incentivized

• Image + text placement
• Image discovery
• Creative at scale

Incentivized

• Allowing users to download a resized version of an image self serve (eg. for social media)
• Sharing collections where recipients can see and download high res images
• Tagging to make searches very simple and eliminate complete folder structures
• Tag all info about an asset in the data rather than trying to name images with this data

Incentivized

• more freedom change the initial ad format inputs (sometimes you dont want all the fields)
• possibility to fully edit individual ad creatives manually after batch creation

Incentivized

• Some UI/UX improvements.
• The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
• Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
• Adobe Connector should be made available for users who are not assigned as power users.

Incentivized

It saves our organization a lot of time and money.

Incentivized

I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing

Incentivized

Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.

Incentivized

Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly

Incentivized

I've satisfied with the performance

Incentivized

We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.

Incentivized

My trainer was relatively junior, didn't really understand the product

Incentivized

We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.

Incentivized

It's missing a lot of sizes and a lot of the "AI".

Incentivized

Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.

Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours

Incentivized

• Negative because we've had to spend more time editing the files than we thought. It was better to stick with Canva in most cases.

Incentivized

• POS: time to find assets has been greatly decreased - faster workflows.
• POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
• POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
• NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).

Incentivized