AdDataExpress vs. Definitive Healthcare

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.1 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Definitive Healthcare
Score 4.3 out of 10
N/A
Definitive Healthcare in Framingham offers a healthcare provider database providing contact data for key stakeholders across as well as data pertinent for population health studies.N/A
Pricing
AdDataExpressDefinitive Healthcare
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressDefinitive Healthcare
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdDataExpressDefinitive Healthcare
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
Definitive Healthcare
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
Definitive Healthcare
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
Definitive Healthcare
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
8% below category average
Definitive Healthcare
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Best Alternatives
AdDataExpressDefinitive Healthcare
Small Businesses
Lead411
Lead411
Score 9.1 out of 10

No answers on this topic

Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10

No answers on this topic

Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressDefinitive Healthcare
Likelihood to Recommend
7.0
(2 ratings)
1.7
(4 ratings)
Usability
-
(0 ratings)
1.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
AdDataExpressDefinitive Healthcare
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
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Definitive Healthcare
I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
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Definitive Healthcare
  • Provides a list of hospitals, health systems, medical groups, and practices
  • Helps show what locations are under certain systems or groups
  • Gives insight into specialties and employee counts
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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Definitive Healthcare
  • Outdated UI and lacks integration with popular software
  • Account Management team is unempowered to solve problems or come up with creative solutions.
  • Slow response time. I waited 3 weeks for a response from their team on a question.
  • Database lack key contacts especially Director level and above. Poor tool for sales team.
  • Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.
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Usability
List Partners
No answers on this topic
Definitive Healthcare
It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.
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Support Rating
List Partners
No answers on this topic
Definitive Healthcare
Account Managers and team often do not respond for weeks at a time.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
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Definitive Healthcare
I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
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Definitive Healthcare
  • In my experience, We've experienced no value from the data
  • In my opinion, we've paid for no value
  • So the RoI is negative
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ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.