What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

Definitive Healthcare

Definitive is very well suited when you need overall knowledge of an organization. I would not recommend using this specifically to enrich the database with contact records.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Definitive Healthcare
Identification of new leads
AdDataExpress
9.1
Definitive Healthcare
List quality
AdDataExpress
6.4
Definitive Healthcare
Ideal customer targeting
AdDataExpress
5.5
Definitive Healthcare
Load time/data access
AdDataExpress
5.5
Definitive Healthcare

Sales Intelligence Data Standards

AdDataExpress
7.3
Definitive Healthcare
Contact information
AdDataExpress
7.3
Definitive Healthcare
Company information
AdDataExpress
7.3
Definitive Healthcare
Industry information
AdDataExpress
7.3
Definitive Healthcare

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Definitive Healthcare
Lead qualification process
AdDataExpress
6.4
Definitive Healthcare
Salesforce integration
AdDataExpress
2.7
Definitive Healthcare
Company/business profiles
AdDataExpress
5.5
Definitive Healthcare
Data hygiene
AdDataExpress
2.7
Definitive Healthcare
Automatic data refresh
AdDataExpress
3.6
Definitive Healthcare
Filters and segmentation
AdDataExpress
3.6
Definitive Healthcare

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

Definitive Healthcare

  • We can link information directly to Salesforce pages. Automatically updates on pages.
  • Gives specifics about organizations such as executives, size, revenue, etc.
Anonymous | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

Definitive Healthcare

  • I have noticed they do not update C suite members often, so when trying to reach out to prospects, the information can be outdated.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

Definitive Healthcare

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.
Anonymous | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

Definitive Healthcare

  • Made it easy for us to define which companies we should be reaching out to.
  • Integration with Salesforce made accounts more efficient.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Definitive Healthcare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdDataExpress
6.4
Definitive Healthcare
7.0

Add comparison