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8 Ratings
Top Rated
84 Ratings
8 Ratings
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Score 6.6 out of 101
Top Rated
84 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Kissmetrics
WYSIWYG email editor
Adestra
10.0
Kissmetrics
Dynamic content
Adestra
10.0
Kissmetrics
Ability to test dynamic content
Adestra
10.0
Kissmetrics
Landing pages
Adestra
10.0
Kissmetrics
A/B testing
Adestra
10.0
Kissmetrics
Email deliverability
Adestra
10.0
Kissmetrics
List management
Adestra
10.0
Kissmetrics
Triggered drip sequences
Adestra
10.0
Kissmetrics

Reporting & Analytics

Adestra
10.0
Kissmetrics
Dashboards
Adestra
10.0
Kissmetrics
Standard reports
Adestra
10.0
Kissmetrics

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Track desktop and mobile sessions for a single user.
  • Provide high-level detail on how different user-defined funnels are performing.
  • Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.
Aaron Treguboff profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
  • RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
  • Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Kissmetrics7.4
Based on 27 answers
Despite the fact that I have had some issues, I will probably renew. At the price point, it's still worth having the tool in my arsenal
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Kissmetrics7.1
Based on 6 answers
Integration like any analytics platform is always the hardest. Using the their dashboard and understanding our users was pretty simple
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Kissmetrics8.3
Based on 6 answers
It hasn't gone down on us yet. The trick with analytics tools is that it's usually the developer that doesn't tag the events correctly.
No photo available

Performance

No score
No answers yet
No answers on this topic
Kissmetrics8.5
Based on 6 answers
We have had no problems yet, though we are currently sending very small amounts of data
No photo available

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Kissmetrics9.0
Based on 9 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Kissmetrics8.6
Based on 3 answers
The online documentation is clear, prominent, and up-to-date. I required almost no hand-holding for the adoption of any of their tools as they were released.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Kissmetrics7.3
Based on 7 answers
You need to do a good analysis of the things you want to start tracking. Not something you do overnight, and involves several persons in the organization. Get product development, marketing and sales on the table and you got a better view on what things you should be tracking to improve all departments
Joris Brabants profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Difficult to yet know how KM stacks up against those listed. The decision to use KISSmetrics was made by someone else on the team based on their previous experience using it
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Positive: Better customer service! We use Kissmetrics to track user actions within our app, and that allows our CS team to troubleshoot and resolve customer inquiries and problems more quickly and efficiently.
  • Tracking marketing funnels through Kissmetrics lets us find out what works and what doesn't— fast. That way we can concentrate on improving the processes that make us money and dumping the ones that don't.
  • The only negative impact is that because some reporting isn't as customizable or robust in-app as would be useful for us, it sometimes takes us longer to glean the right information we need to measure the effectiveness of our campaigns.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.