Adestra vs. Leadfwd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Pricing
AdestraLeadfwd
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdestraLeadfwd
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraLeadfwd
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
20% above category average
Leadfwd
7.4
2 Ratings
5% below category average
WYSIWYG email editor10.01 Ratings7.02 Ratings
Dynamic content10.01 Ratings7.01 Ratings
Ability to test dynamic content10.01 Ratings7.01 Ratings
Landing pages10.01 Ratings9.01 Ratings
A/B testing10.01 Ratings3.22 Ratings
Email deliverability reporting10.01 Ratings9.62 Ratings
List management10.01 Ratings8.62 Ratings
Triggered drip sequences10.01 Ratings8.82 Ratings
Mobile optimization00 Ratings6.22 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
25% above category average
Leadfwd
6.3
2 Ratings
17% below category average
Dashboards10.01 Ratings6.52 Ratings
Standard reports10.01 Ratings6.32 Ratings
Custom reports00 Ratings6.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
Leadfwd
8.0
2 Ratings
3% above category average
Lead nurturing automation00 Ratings8.42 Ratings
Lead scoring and grading00 Ratings7.32 Ratings
Data quality management00 Ratings7.72 Ratings
Automated sales alerts and tasks00 Ratings8.52 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
Leadfwd
7.0
1 Ratings
8% below category average
Calendaring00 Ratings5.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
Leadfwd
7.5
1 Ratings
0% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
Leadfwd
9.1
2 Ratings
18% above category average
Role-based workflow & approvals00 Ratings8.82 Ratings
Customizability00 Ratings7.92 Ratings
Integration with Salesforce.com00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings9.62 Ratings
Best Alternatives
AdestraLeadfwd
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraLeadfwd
Likelihood to Recommend
10.0
(1 ratings)
8.2
(2 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdestraLeadfwd
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Read full review
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review
Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Read full review
INBOX25
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Read full review
INBOX25
No answers on this topic
Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Read full review
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Read full review
Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Read full review
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
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