Adform FLOW vs. Piano DMP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Piano DMP
Score 8.6 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
Adform FLOWPiano DMP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWPiano DMP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWPiano DMP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
13% above category average
Piano DMP
8.2
3 Ratings
3% above category average
Data Transfer8.84 Ratings8.03 Ratings
DSP integration8.04 Ratings8.33 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
4 Ratings
2% above category average
Piano DMP
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.74 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Piano DMP
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Adform FLOW
-
Ratings
Piano DMP
8.0
3 Ratings
2% below category average
Collection of first-party data00 Ratings7.63 Ratings
Collection of third-party data00 Ratings8.33 Ratings
Access to Third-party Data Providers00 Ratings8.03 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adform FLOW
-
Ratings
Piano DMP
8.3
3 Ratings
0% above category average
Audience taxonomy00 Ratings8.33 Ratings
Tag Management00 Ratings8.33 Ratings
Data Analysis Dashboard00 Ratings8.33 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adform FLOW
-
Ratings
Piano DMP
8.3
3 Ratings
5% above category average
Campaign Analytics00 Ratings8.03 Ratings
Audience Analytics00 Ratings8.73 Ratings
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User Ratings
Adform FLOWPiano DMP
Likelihood to Recommend
7.7
(4 ratings)
8.3
(3 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWPiano DMP
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
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Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Piano Software
No answers on this topic
Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
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ScreenShots