Adform FLOW vs. Kwanzoo

Adform FLOW

12 Reviews and Ratings

Kwanzoo

5 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
Kwanzoo	Score 7.1 out of 10	N/A	Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…	N/A

Pricing

Adform FLOW

Kwanzoo

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	Kwanzoo
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adform FLOW	Kwanzoo
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	Pro Detailed reporting Pro Data management
Top Cons	Minus Implementation process Minus Party data Minus Data import	Minus Email campaigns Minus Not as intuitive

Features

Adform FLOW

Kwanzoo

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 13% above category average	Kwanzoo 10.0 2 Ratings 30% above category average
Data Transfer	8.84 Ratings	10.02 Ratings
DSP integration	8.04 Ratings	10.02 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 2% above category average	Kwanzoo 8.2 2 Ratings 5% above category average
Ad campaign creation	7.54 Ratings	9.02 Ratings
Ad deployment	7.74 Ratings	8.02 Ratings
Display advertising	9.03 Ratings	9.02 Ratings
Ad display and retargeting segmentation	8.04 Ratings	7.02 Ratings
Sequence targeting	8.03 Ratings	8.02 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	Kwanzoo 9.0 2 Ratings 15% above category average
Ad dashboards	9.03 Ratings	9.02 Ratings
Ad performance reports	8.04 Ratings	9.02 Ratings
Ad conversion tracking	7.54 Ratings	10.02 Ratings
Ad attribution reporting	7.54 Ratings	8.02 Ratings
Cross-channel ad management	8.73 Ratings	00 Ratings
Ad forecasting and optimization	7.52 Ratings	9.02 Ratings

Best Alternatives
	Adform FLOW	Kwanzoo
Small Businesses	Google Ad Manager Score 8.6 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	Kwanzoo
Likelihood to Recommend	7.7 (4 ratings)	7.0 (2 ratings)
Likelihood to Renew	- (0 ratings)	9.1 (1 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	Kwanzoo
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	Kwanzoo, Inc. Well Suited: ABM Targeting ABM Reach Engagement with Targeted Accounts Improved efficiency of retargeting spend Full service is available if staff is limited Reporting and Analytics Connectivity to other engagement platforms S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Kwanzoo, Inc. Price Tools for analysis Data management Incentivized Alisson Medeiros Business Analyst Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	Kwanzoo, Inc. The UI is not as intuitive as I would like. I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Likelihood to Renew	Adform No answers on this topic	Kwanzoo, Inc. No longer at this company but will absolutely invest with Kwanzoo in my next roll. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Kwanzoo, Inc. No answers on this topic
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	Kwanzoo, Inc. Incentivized Alisson Medeiros Business Analyst Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	Kwanzoo, Inc. We managed to reduce costs in about 32% of the customer. Increased engagement in ad reach by 18% Our team was communicating better Incentivized Alisson Medeiros Business Analyst Read full review
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