AdGear Advertiser vs. Kevel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.7 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Kevel
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
Pricing
AdGear AdvertiserKevel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserKevel
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
More Pricing Information
Community Pulse
AdGear AdvertiserKevel
Top Pros
Top Cons
Features
AdGear AdvertiserKevel
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
74% below category average
Kevel
10.0
1 Ratings
27% above category average
Data Transfer4.01 Ratings00 Ratings
DSP integration3.01 Ratings10.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
38% below category average
Kevel
10.0
1 Ratings
23% above category average
Ad campaign creation5.02 Ratings10.01 Ratings
Ad deployment5.02 Ratings10.01 Ratings
Display advertising7.02 Ratings10.01 Ratings
Ad display and retargeting segmentation5.02 Ratings10.01 Ratings
Sequence targeting5.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
43% below category average
Kevel
9.2
1 Ratings
17% above category average
Ad dashboards6.02 Ratings9.01 Ratings
Ad performance reports6.02 Ratings9.01 Ratings
Ad conversion tracking5.02 Ratings10.01 Ratings
Ad attribution reporting5.02 Ratings9.01 Ratings
Cross-channel ad management4.01 Ratings9.01 Ratings
Ad forecasting and optimization4.01 Ratings00 Ratings
Best Alternatives
AdGear AdvertiserKevel
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdGear AdvertiserKevel
Likelihood to Recommend
8.0
(2 ratings)
10.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdGear AdvertiserKevel
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
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Pros
AdGear
  • Easy setup
  • Smart product
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Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Kevel
  • User interface could be faster to load.
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Kevel
No answers on this topic
Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Kevel
No answers on this topic
Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
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ScreenShots

AdGear Advertiser Screenshots

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Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example