What users are saying about
2 Ratings
2 Ratings
2 Ratings
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Score 10 out of 101
2 Ratings
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Score 9.3 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
ownerIQ
Data Transfer
AdHawk
10.0
ownerIQ

Ad Reporting & Analytics

AdHawk
10.0
ownerIQ
9.4
Ad dashboards
AdHawk
10.0
ownerIQ
Ad conversion tracking
AdHawk
10.0
ownerIQ
10.0
Cross-channel ad management
AdHawk
10.0
ownerIQ
10.0
Ad forecasting and optimization
AdHawk
10.0
ownerIQ
10.0
Ad performance reports
AdHawk
ownerIQ
7.0
Ad attribution reporting
AdHawk
ownerIQ
10.0

Ad Campaigns

AdHawk
ownerIQ
8.5
Ad deployment
AdHawk
ownerIQ
9.0
Display advertising
AdHawk
ownerIQ
9.0
Ad display and retargeting segmentation
AdHawk
ownerIQ
9.0
Sequence targeting
AdHawk
ownerIQ
7.0

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

ownerIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

ownerIQ

No answers on this topic

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern profile photo

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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