What users are saying about
8 Ratings
90 Ratings
8 Ratings
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Score 3 out of 100
90 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

AdMob

As for technology and implementation... I think they are superb. But in today's world you can't go around doing whatever you want to stroke your own ego. You have to care for your clients & communicate with them. AdMob loses all respect there. I understand banning those illegal click farm guys in Asia/Africa, but banning a developer in Europe who has nothing to do with click farms, and then refraining to verify their own data collection is absolutely nauseating.
Yohan Wadia | TrustRadius Reviewer

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdMob
AdRoll
7.0
Data Transfer
AdMob
AdRoll
7.6
DSP integration
AdMob
AdRoll
6.3

Ad Campaigns

AdMob
AdRoll
7.6
Ad campaign creation
AdMob
AdRoll
7.1
Ad deployment
AdMob
AdRoll
7.4
Display advertising
AdMob
AdRoll
7.7
Ad display and retargeting segmentation
AdMob
AdRoll
7.9
Sequence targeting
AdMob
AdRoll
8.1

Ad Reporting & Analytics

AdMob
AdRoll
7.2
Ad dashboards
AdMob
AdRoll
7.2
Ad performance reports
AdMob
AdRoll
7.4
Ad conversion tracking
AdMob
AdRoll
6.6
Ad attribution reporting
AdMob
AdRoll
7.1
Cross-channel ad management
AdMob
AdRoll
7.6
Ad forecasting and optimization
AdMob
AdRoll
7.5

Pros

AdMob

  • It has a good fill rate, for our applications we got around 99.9% to 100%.
  • Better targetted ads, so it increases CTR.
sanjeev pandey | TrustRadius Reviewer

AdRoll

  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
Anonymous | TrustRadius Reviewer

Cons

AdMob

  • Theyre customer service is by far the worst ever.
  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.
  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.
  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?
  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circumstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.
Yohan Wadia | TrustRadius Reviewer

AdRoll

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AdMob

No score
No answers yet
No answers on this topic

AdRoll

AdRoll 7.0
Based on 5 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias | TrustRadius Reviewer

Usability

AdMob

No score
No answers yet
No answers on this topic

AdRoll

AdRoll 6.5
Based on 4 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash | TrustRadius Reviewer

Support Rating

AdMob

No score
No answers yet
No answers on this topic

AdRoll

AdRoll 2.0
Based on 4 answers
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Anonymous | TrustRadius Reviewer

Implementation Rating

AdMob

No score
No answers yet
No answers on this topic

AdRoll

AdRoll 7.0
Based on 2 answers
It was easy to implement.
Alya Grinberg | TrustRadius Reviewer

Alternatives Considered

AdMob

We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. For payment and taxation, they provide options which are as per the state laws.
sanjeev pandey | TrustRadius Reviewer

AdRoll

AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.
Anonymous | TrustRadius Reviewer

Return on Investment

AdMob

  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
Yohan Wadia | TrustRadius Reviewer

AdRoll

  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
John Williamson | TrustRadius Reviewer

Pricing Details

AdMob

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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