Likelihood to Recommend Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
Read full review Pros A customer service rep can help us out with any campaign questions, any time during the work week. The platform has a very transparent platform that provides great detail about analytics of the ads. The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them. Read full review Provides a complete ad verification system. Integration with Google Analytics. Transmission customization Ad network mediation is a great feature to manage many ad networks at the same time. Read full review Cons Improved level of support during the technical setup process would really improve the onboarding process Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way. More granular reporting would help with back-end optimization and client recommendations Read full review AdMob bans people unnecessarily. Earnings is significantly less if you use it as a small business owner. Onboarding needs some major work in my opinion. Read full review Likelihood to Renew We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
Read full review Usability Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
Read full review Support Rating We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Read full review Implementation Rating Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
Read full review Alternatives Considered AdRoll is better than
Taboola in that the ad creation process. I like how the ads have better retargeting than
Taboola . Also, I can make the ads look more elegant and fit our brand more than
Taboola . Adroll's analytics are also better than
Taboola in my experience. Lastly, Tabool is relatively the same price as
Taboola .
Read full review No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
Read full review Return on Investment Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable. Read full review AdMob advertising is maybe the main or second main source of revenue for our company. Having said that AdMob can improve in many aspects. Read full review ScreenShots