What users are saying about

Adobe Analytics

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Top Rated
435 Ratings
13 Ratings

Adobe Analytics

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Top Rated
435 Ratings
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Score 7.6 out of 101
13 Ratings
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Score 5.6 out of 101

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Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

App Annie

App Annie is well-suited if the main source of your revenue is through ad networks, you perform a lot of Facebook and Apple Search Ads, and you are in multiple countries' app stores. App Annie is well-suited, too, if you are looking for a free app tool to pull in app store keyword data, and compare across other ASO tools. Apart from that, if you are not looking to pay for an App Store tool, then App Annie is not the solution for you.
Sam Lepak profile photo

Pros

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo
  • App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
  • Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
  • Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
Sam Lepak profile photo

Cons

  • Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
  • Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
  • Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.
Elizabeth Gross profile photo
  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Sam Lepak profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo
App Annie10.0
Based on 1 answer
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
Jason Sherman profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
No score
No answers yet
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
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Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
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Alternatives Considered

Adobe Analytics stacks up against Google Analytics like a professional boxer stacks up against a junior varsity highschool boxer. Yeah, the JV boxer gets the job done when he doesn't need to do a lot, but sometimes you just need a George Foreman in the ring. You'll get the features needed with Adobe Analytics.
No photo available
When comparing the free versions of App Annie and AppFollow, App Annie falls short. Not only is AppFollow more intuitive, it provides better data export integrations such as Slack (view and respond to reviews real-time), Google Analytics, multiple CRMs, etc. App Annie allows for none of these things, they are more of a data aggregate.AppFollow also has a live intercom chat to help with any problems, something that App Annie is lacking when it comes to support. The only thing that App Annie wins at is connecting to the App Stores and pulling in download and conversion volumes, and allowing for 100 keywords versus 20.
Sam Lepak profile photo

Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
No photo available
  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Sam Lepak profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

App Annie

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details