What users are saying about
58 Ratings
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Score 7.8 out of 101
17 Ratings
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Score 5.2 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor profile photo

Salesfusion

More suited for businesses that rely heavily on email marketing or who are likely to have users visit their website on multiple occasions
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Salesfusion
5.5
WYSIWYG email editor
Adobe Business Catalyst
2.5
Salesfusion
8.0
Dynamic content
Adobe Business Catalyst
9.0
Salesfusion
6.0
Ability to test dynamic content
Adobe Business Catalyst
7.6
Salesfusion
7.0
Landing pages
Adobe Business Catalyst
6.7
Salesfusion
2.0
A/B testing
Adobe Business Catalyst
7.0
Salesfusion
8.0
Mobile optimization
Adobe Business Catalyst
8.0
Salesfusion
7.0
Email deliverability
Adobe Business Catalyst
8.1
Salesfusion
6.0
List management
Adobe Business Catalyst
3.2
Salesfusion
3.1
Triggered drip sequences
Adobe Business Catalyst
6.8
Salesfusion
2.0

Lead Management

Adobe Business Catalyst
1.8
Salesfusion
3.8
Lead nurturing
Adobe Business Catalyst
1.8
Salesfusion
2.1
Lead scoring and grading
Adobe Business Catalyst
2.2
Salesfusion
4.0
Data quality management
Adobe Business Catalyst
1.5
Salesfusion
3.0
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Salesfusion
6.0

Campaign Management

Adobe Business Catalyst
2.4
Salesfusion
9.6
Calendaring
Adobe Business Catalyst
2.5
Salesfusion
9.2
Event/webinar marketing
Adobe Business Catalyst
2.3
Salesfusion
10.0

Social Media Marketing

Adobe Business Catalyst
8.2
Salesfusion
8.2
Social sharing and campaigns
Adobe Business Catalyst
7.8
Salesfusion
8.2
Social profile integration
Adobe Business Catalyst
8.6
Salesfusion

Reporting & Analytics

Adobe Business Catalyst
7.1
Salesfusion
6.3
Dashboards
Adobe Business Catalyst
8.0
Salesfusion
6.0
Standard reports
Adobe Business Catalyst
7.1
Salesfusion
8.0
Custom reports
Adobe Business Catalyst
6.1
Salesfusion
5.0

Platform & Infrastructure

Adobe Business Catalyst
6.4
Salesfusion
5.8
API
Adobe Business Catalyst
7.1
Salesfusion
5.0
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Salesfusion
6.0
Customizability
Adobe Business Catalyst
6.0
Salesfusion
3.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Salesfusion
9.2

Pros

  • Server Uptime is good
  • Online Chat is good
  • Security is good
  • Technical Service is good
Richard Taylor profile photo
  • Easy to locate email tracking results.
  • Database management is simple and effective.
  • Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
No photo available

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
  • Their support team is great, but some times it is a longer wait to hear back than I would like.
Lindsey Wilson profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Adobe Business Catalyst is our go-to web CMS and, until something comes along that is a lot better, we're going to continue using it to develop our lead-generating websites.
Sean Parnell profile photo
Salesfusion10.0
Based on 3 answers
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails
Amy Bailey profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst is our favorite web content management system - it has everything built in and, being in the cloud, never needs manual updating like the open source stuff out there. It's contact database isn't as robust as SalesForce or Sugar, but it works and is convenient. The email marketing capability is "light" but does the job and saves our clients $50-$100 per month if they don't email more than 1,000 people per month and, even if they do, it still costs less.
Sean Parnell profile photo
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Amy Bailey profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
  • Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
Amy Bailey profile photo

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.