What users are saying about

Adobe Business Catalyst

58 Ratings
Score 7.8 out of 101

Salesfusion

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Salesfusion
5.5
WYSIWYG email editor
Adobe Business Catalyst
2.7
Salesfusion
8.0
Dynamic content
Adobe Business Catalyst
8.9
Salesfusion
6.0
Ability to test dynamic content
Adobe Business Catalyst
7.3
Salesfusion
7.0
Landing pages
Adobe Business Catalyst
6.6
Salesfusion
2.0
A/B testing
Adobe Business Catalyst
7.0
Salesfusion
8.0
Mobile optimization
Adobe Business Catalyst
8.0
Salesfusion
7.0
Email deliverability
Adobe Business Catalyst
8.2
Salesfusion
6.0
List management
Adobe Business Catalyst
3.3
Salesfusion
3.1
Triggered drip sequences
Adobe Business Catalyst
6.8
Salesfusion
2.0

Lead Management

Adobe Business Catalyst
1.9
Salesfusion
3.8
Lead nurturing
Adobe Business Catalyst
1.9
Salesfusion
2.1
Lead scoring and grading
Adobe Business Catalyst
2.3
Salesfusion
4.1
Data quality management
Adobe Business Catalyst
1.5
Salesfusion
3.1
Automated sales alerts and tasks
Adobe Business Catalyst
1.9
Salesfusion
6.0

Campaign Management

Adobe Business Catalyst
2.5
Salesfusion
9.6
Calendaring
Adobe Business Catalyst
2.6
Salesfusion
9.2
Event/webinar marketing
Adobe Business Catalyst
2.4
Salesfusion
10.0

Social Media Marketing

Adobe Business Catalyst
8.2
Salesfusion
8.2
Social sharing and campaigns
Adobe Business Catalyst
7.8
Salesfusion
8.2
Social profile integration
Adobe Business Catalyst
8.6
Salesfusion

Reporting & Analytics

Adobe Business Catalyst
7.1
Salesfusion
6.4
Dashboards
Adobe Business Catalyst
8.1
Salesfusion
6.0
Standard reports
Adobe Business Catalyst
7.1
Salesfusion
8.0
Custom reports
Adobe Business Catalyst
6.2
Salesfusion
5.0

Platform & Infrastructure

Adobe Business Catalyst
6.3
Salesfusion
5.8
API
Adobe Business Catalyst
6.7
Salesfusion
5.0
Role-based workflow & approvals
Adobe Business Catalyst
7.1
Salesfusion
6.0
Customizability
Adobe Business Catalyst
6.1
Salesfusion
3.0
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Salesfusion
9.2

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
No photo available

Cons

  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Dan Butler profile photo
  • They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
  • When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
Amy Bailey profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
There is no renew option, it is a one stop buy-in. There are two different options that can be chosen.
Joel Lowther profile photo
Salesfusion10.0
Based on 3 answers
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails
Amy Bailey profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
Good support; there have been a few issues that we have been unable to resolve
Jerry Dever profile photo
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Better customer service
  • Faster site builds.
  • Workflow notifications and faster response time.
Nancy Sheridan profile photo
  • We lost a lot of time building the email campaigns
  • We had to pay extra money to build the landing pages
  • The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.