What users are saying about
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Top Rated
254 Ratings
Top Rated
165 Ratings

Adobe Campaign

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Top Rated
254 Ratings
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Score 8 out of 100
Top Rated
165 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Freshdesk

It is well suited for organizations that are just looking for an easy to use helpdesk solution, without being too complicated to set up/manage. As it is a web-based cloud solution, there is also the benefit of the back-end of the program being managed by the vendor, so there is not a need for a Sys Admin to run this on a server and manage it. It is less suited for environments that are looking for a "complete" service desk system, which includes features such as asset tracking, inventorying, etc. Freshdesk is more of a basic service desk system, that contains most of what some organizations need for a basic helpdesk tracking solution.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Freshdesk
WYSIWYG email editor
Adobe Campaign
8.6
Freshdesk
Dynamic content
Adobe Campaign
8.4
Freshdesk
Ability to test dynamic content
Adobe Campaign
8.3
Freshdesk
Landing pages
Adobe Campaign
8.9
Freshdesk
A/B testing
Adobe Campaign
8.8
Freshdesk
Mobile optimization
Adobe Campaign
7.8
Freshdesk
Email deliverability reporting
Adobe Campaign
8.5
Freshdesk
List management
Adobe Campaign
8.1
Freshdesk
Triggered drip sequences
Adobe Campaign
7.9
Freshdesk

Lead Management

Adobe Campaign
6.7
Freshdesk
Lead nurturing
Adobe Campaign
7.1
Freshdesk
Lead scoring and grading
Adobe Campaign
7.3
Freshdesk
Data quality management
Adobe Campaign
6.3
Freshdesk
Automated sales alerts and tasks
Adobe Campaign
6.0
Freshdesk

Campaign Management

Adobe Campaign
7.7
Freshdesk
Calendaring
Adobe Campaign
8.0
Freshdesk
Event/webinar marketing
Adobe Campaign
7.4
Freshdesk

Social Media Marketing

Adobe Campaign
7.9
Freshdesk
Social sharing and campaigns
Adobe Campaign
8.0
Freshdesk
Social profile integration
Adobe Campaign
7.7
Freshdesk

Reporting & Analytics

Adobe Campaign
8.3
Freshdesk
Dashboards
Adobe Campaign
8.2
Freshdesk
Standard reports
Adobe Campaign
8.5
Freshdesk
Custom reports
Adobe Campaign
8.0
Freshdesk

Platform & Infrastructure

Adobe Campaign
7.4
Freshdesk
API
Adobe Campaign
7.1
Freshdesk
Role-based workflow & approvals
Adobe Campaign
8.1
Freshdesk
Customizability
Adobe Campaign
7.6
Freshdesk
Integration with Salesforce.com
Adobe Campaign
8.1
Freshdesk
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Freshdesk
Integration with SugarCRM
Adobe Campaign
6.5
Freshdesk

Incident and problem management

Adobe Campaign
Freshdesk
8.7
Organize and prioritize service tickets
Adobe Campaign
Freshdesk
9.0
Expert directory
Adobe Campaign
Freshdesk
8.4
Subscription-based notifications
Adobe Campaign
Freshdesk
8.4
ITSM collaboration and documentation
Adobe Campaign
Freshdesk
7.6
Ticket creation and submission
Adobe Campaign
Freshdesk
9.3
Ticket response
Adobe Campaign
Freshdesk
9.7

Self Help Community

Adobe Campaign
Freshdesk
8.3
External knowledge base
Adobe Campaign
Freshdesk
8.7
Internal knowledge base
Adobe Campaign
Freshdesk
7.9

Multi-Channel Help

Adobe Campaign
Freshdesk
7.4
Customer portal
Adobe Campaign
Freshdesk
8.4
IVR
Adobe Campaign
Freshdesk
3.0
Social integration
Adobe Campaign
Freshdesk
7.6
Email support
Adobe Campaign
Freshdesk
9.8
Help Desk CRM integration
Adobe Campaign
Freshdesk
8.3

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Freshdesk

  • The new interface is very clean and easy to navigate.
  • Awesome knowledgebase, free training and responsive support (even with a free plan) allow my team to spin up on the system without hours of internal training sessions.
  • Easily integrates with custom domains for seamless client experience.
  • Tagging and reassigning is easy.
  • Mobile apps work well and allow for easy use across multiple platforms (particularly useful when working remotely).
  • Lots of great features within the free plan.
  • The free plan allows for a fair amount of branding/customization of client portal.
Jennifer Hess | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Freshdesk

  • We are a b2b provider, and we haven't found a good way of identifying the contacts with each of our customers. Tagging the contact seems to be a way, but you need to do couple of extra clics to go into the contact details and then introduce the client identification as a tag.
  • I didn't find a good way to identify tickets with a status representing that it's overdue because of the client.
  • The merging tool, although VERY useful, isn't for me completely intuitive. I have to pay a lot of attention at the icons and read the tooltip to make sure I'm keeping as main ticket the one that I want.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 4 answers
Freshdesk is feature rich and easy to use. The setup is intuitive and can integrate with Google, so we do not need to create accounts for new employees. The first time an employee needs to create a ticket they login with their Google account and the Freshdesk account is automatically generated
Jeffery Albertson | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.9
Based on 8 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 2 answers
The only downside is flexibility in multi email traffic within a single ticket. Other than that everything else is easy to use to get the job done and keep the customer happy.
Mark Wright | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Freshdesk

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 5.0
Based on 9 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Freshdesk

Freshdesk 10.0
Based on 3 answers
We have never had an incident where Freskdesk was out of service. Any issues we have had was resolved in a timely fashion without the need for multiple contacts. I do not have to worry about the service having problems, because of the quality of support they provide their customers.
Jeffery Albertson | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Freshdesk

Freshdesk 10.0
Based on 1 answer
No, it is easy to do
Victor Vũ | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Freshdesk

The big competitors of Freshdesk are Zendesk and HappyFox. Freshdesk provides a free version for you to try the product and also is cheaper than other competitors. It is great for SMB segment. For Enterprises there are other options that are more popular like JIRA. Also highly recommended for its ease of use.
Naveen Gabrani | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Freshdesk

  • Positive: Helps me and my team stay on top of our queue so we know when Contacts are engaging with us.
  • Positive: Freshdesk is very simple to use and easy to get started on.
  • Positive: Their API works well with the applications we use in between our app and theirs.
Eric Weiss | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Freshdesk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Freshdesk Editions & Modules

Edition
Sprout$01
Blossom$192
Garden$352
Estate$492
Forest$892
  1. Unlimited
  2. per Agent
Additional Pricing Details
Starts at $0 for unlimited agents with the Sprout plan . Higher plans at $19, $35, $49 and $89. The 21-day free trial covers all features at the Estate plan.

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Freshdesk
9.1

Likelihood to Renew

Adobe Campaign
8.4
Freshdesk
10.0

Usability

Adobe Campaign
6.9
Freshdesk
10.0

Reliability and Availability

Adobe Campaign
7.0
Freshdesk

Performance

Adobe Campaign
7.0
Freshdesk

Support Rating

Adobe Campaign
5.0
Freshdesk
10.0

In-Person Training

Adobe Campaign
8.0
Freshdesk

Online Training

Adobe Campaign
8.0
Freshdesk

Implementation Rating

Adobe Campaign
8.0
Freshdesk
10.0

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