What users are saying about
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Top Rated
245 Ratings
4 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
4 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Lytics
WYSIWYG email editor
Adobe Campaign
8.6
Lytics
Dynamic content
Adobe Campaign
8.5
Lytics
Ability to test dynamic content
Adobe Campaign
8.3
Lytics
Landing pages
Adobe Campaign
8.8
Lytics
A/B testing
Adobe Campaign
8.8
Lytics
Mobile optimization
Adobe Campaign
7.8
Lytics
Email deliverability reporting
Adobe Campaign
8.5
Lytics
List management
Adobe Campaign
8.1
Lytics
Triggered drip sequences
Adobe Campaign
7.9
Lytics

Lead Management

Adobe Campaign
6.7
Lytics
Lead nurturing
Adobe Campaign
7.1
Lytics
Lead scoring and grading
Adobe Campaign
7.3
Lytics
Data quality management
Adobe Campaign
6.3
Lytics
Automated sales alerts and tasks
Adobe Campaign
6.0
Lytics

Campaign Management

Adobe Campaign
7.7
Lytics
Calendaring
Adobe Campaign
8.0
Lytics
Event/webinar marketing
Adobe Campaign
7.4
Lytics

Social Media Marketing

Adobe Campaign
7.9
Lytics
Social sharing and campaigns
Adobe Campaign
8.0
Lytics
Social profile integration
Adobe Campaign
7.7
Lytics

Reporting & Analytics

Adobe Campaign
8.3
Lytics
Dashboards
Adobe Campaign
8.2
Lytics
Standard reports
Adobe Campaign
8.6
Lytics
Custom reports
Adobe Campaign
8.0
Lytics

Platform & Infrastructure

Adobe Campaign
7.4
Lytics
API
Adobe Campaign
7.0
Lytics
Role-based workflow & approvals
Adobe Campaign
8.0
Lytics
Customizability
Adobe Campaign
7.6
Lytics
Integration with Salesforce.com
Adobe Campaign
8.0
Lytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Lytics
Integration with SugarCRM
Adobe Campaign
6.5
Lytics

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Lytics
8.1

Likelihood to Renew

Adobe Campaign
8.4
Lytics

Usability

Adobe Campaign
6.8
Lytics

Reliability and Availability

Adobe Campaign
7.0
Lytics

Performance

Adobe Campaign
7.0
Lytics

Support Rating

Adobe Campaign
4.5
Lytics

In-Person Training

Adobe Campaign
8.0
Lytics

Online Training

Adobe Campaign
8.0
Lytics

Implementation Rating

Adobe Campaign
8.0
Lytics

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